AITO and Performance Plus Motors Join Forces for Global Luxury Expansion
In a landmark move for the luxury electric vehicle sector, AITO, the renowned Chinese brand known for its smart luxury cars, has officially entered into a strategic collaboration with Performance Plus Motors, a prominent dealer group based in the United Arab Emirates. This partnership was cemented during a signing ceremony held in Chongqing, China, where Jason Wang, President of the Overseas Business Unit of SERES AUTO, and Syed Faiz Karim, CEO of Abu Dhabi Motors (ADM), were among the key figures who officiated the agreement. Attendees included Leon He, President of SERES AUTO, and Kelvin Zhao, ADM's Chief Representative in China.
This strategic alliance signifies a crucial turning point for AITO as it aims to bolster its presence in overseas markets, particularly targeting luxury vehicles powered by new energy (NEV). The partnership establishes a robust framework to enhance AITO's competitive edge across the luxury automotive segment.
Performance Plus Motors is recognized as one of the most influential luxury car dealer groups in the Middle East, boasting over 40 years of industry experience. The firm benefits from a comprehensive network of showrooms and a solid customer base comprising affluent clients. Its commitment to customer-centric innovation has set notable standards in the luxury automotive sector. AITO is currently the fastest-growing brand in the NEV category, achieving notable production milestones, including exceeding one million units produced in just 46 months. The AITO 9 flagship model has dominated the market for Chinese vehicles priced over 500,000 RMB, maintaining its leading position for 21 consecutive months.
The strategic partnership aims for mutual reinforcement, paving the way for both parties to enhance value in the market for smart luxury vehicles in the Middle East. Performance Plus Motors will be tasked with sales, delivery, and after-sales service of AITO's luxury smart cars in the UAE. The agreement also encompasses plans for establishing customer service and support centers designed to deliver exceptional user experiences in alignment with AITO's brand standards. ADM is set to leverage its market insights to spearhead localized marketing efforts, facilitating AITO’s expedited entry into the luxury consumer segments in the region.
Both parties are committed to collaborating in areas such as customer service enhancement, market research, and resource sharing, all aimed at building a sustainable and mutually beneficial long-term partnership. Jason Wang emphasized the partnership’s significance as a pivotal step in AITO's globalization strategy, marking a fresh starting point for exploring the luxury NEV market in the Middle East. His assertion highlights that ADM’s extensive expertise and resources in the local luxury automotive market will enhance AITO's operational capacity in the region.
Moreover, this collaboration is poised to introduce intelligent innovations to the Middle Eastern luxury car market, further strengthening AITO's technological capabilities to achieve significant breakthroughs on the global stage. Syed Faiz Karim expressed confidence that AITO's technological prowess, product quality, and brand positioning align perfectly with the demands of the Middle Eastern luxury goods market. This alignment supports ADM's commitment to nurturing the luxury segment and providing unparalleled experiences to consumers.
AITO models have undergone complete localized hardware and software adaptations and have received the necessary certifications. As part of this groundbreaking initiative to engage foreign consumers, the AITO 9 flagship has commenced road testing with local users in the UAE, demonstrating a proactive approach to market entry. Additionally, AITO vehicles have arrived in Dubai, ready for immediate delivery following the official market launch. The stable local infrastructure provided by ADM offers a solid foundation for product launches, deliveries, and AITO's sustained presence in the UAE.
As AITO extends its operations in the Middle East, this partnership lays the groundwork for future expansion into adjacent regions while continually enhancing the brand’s international presence and growth within the global market for luxury intelligent NEVs.
This strategic alliance signifies a crucial turning point for AITO as it aims to bolster its presence in overseas markets, particularly targeting luxury vehicles powered by new energy (NEV). The partnership establishes a robust framework to enhance AITO's competitive edge across the luxury automotive segment.
Performance Plus Motors is recognized as one of the most influential luxury car dealer groups in the Middle East, boasting over 40 years of industry experience. The firm benefits from a comprehensive network of showrooms and a solid customer base comprising affluent clients. Its commitment to customer-centric innovation has set notable standards in the luxury automotive sector. AITO is currently the fastest-growing brand in the NEV category, achieving notable production milestones, including exceeding one million units produced in just 46 months. The AITO 9 flagship model has dominated the market for Chinese vehicles priced over 500,000 RMB, maintaining its leading position for 21 consecutive months.
The strategic partnership aims for mutual reinforcement, paving the way for both parties to enhance value in the market for smart luxury vehicles in the Middle East. Performance Plus Motors will be tasked with sales, delivery, and after-sales service of AITO's luxury smart cars in the UAE. The agreement also encompasses plans for establishing customer service and support centers designed to deliver exceptional user experiences in alignment with AITO's brand standards. ADM is set to leverage its market insights to spearhead localized marketing efforts, facilitating AITO’s expedited entry into the luxury consumer segments in the region.
Both parties are committed to collaborating in areas such as customer service enhancement, market research, and resource sharing, all aimed at building a sustainable and mutually beneficial long-term partnership. Jason Wang emphasized the partnership’s significance as a pivotal step in AITO's globalization strategy, marking a fresh starting point for exploring the luxury NEV market in the Middle East. His assertion highlights that ADM’s extensive expertise and resources in the local luxury automotive market will enhance AITO's operational capacity in the region.
Moreover, this collaboration is poised to introduce intelligent innovations to the Middle Eastern luxury car market, further strengthening AITO's technological capabilities to achieve significant breakthroughs on the global stage. Syed Faiz Karim expressed confidence that AITO's technological prowess, product quality, and brand positioning align perfectly with the demands of the Middle Eastern luxury goods market. This alignment supports ADM's commitment to nurturing the luxury segment and providing unparalleled experiences to consumers.
AITO models have undergone complete localized hardware and software adaptations and have received the necessary certifications. As part of this groundbreaking initiative to engage foreign consumers, the AITO 9 flagship has commenced road testing with local users in the UAE, demonstrating a proactive approach to market entry. Additionally, AITO vehicles have arrived in Dubai, ready for immediate delivery following the official market launch. The stable local infrastructure provided by ADM offers a solid foundation for product launches, deliveries, and AITO's sustained presence in the UAE.
As AITO extends its operations in the Middle East, this partnership lays the groundwork for future expansion into adjacent regions while continually enhancing the brand’s international presence and growth within the global market for luxury intelligent NEVs.
Topics Consumer Products & Retail）
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