Isomaru Suisan Celebrates 13th Anniversary with Grand Renewal Opening Event

Isomaru Suisan's 13th Anniversary Celebration!

Isomaru Suisan, a well-known seafood izakaya chain managed by SFP Holdings, is excited to announce the grand reopening of its Hon-Atsugi North Exit location on April 10, 2026, at 16:00. This significant date also marks the restaurant's 13th anniversary, and to celebrate, a special event named the Isomaru Suisan Appreciation Festival will be held.

About the Event

The event will run from April 10 to April 30, 2026, exclusively for app members. Guests visiting during this period can receive a complimentary drink of either draft beer, highball, or lemon sour—an attractive offer designed to enhance the dining experience. To qualify for this offer, customers must spend a minimum of ¥1,000 (tax included). Note that the coupon can only be redeemed at the Hon-Atsugi location, and it is limited to one drink per person.【1】

For more details on this event, refer to Isomaru Suisan News.

Discover Isomaru Suisan

At Isomaru Suisan, we believe in providing our guests with the freshest seafood experience possible. With a unique concept that allows patrons to enjoy grilling seafood right in front of them, we bring the essence of a seaside coastal restaurant to the convenience of the city. Our signature dish, Isomaru Yaki, offers an interactive dining experience, making it a favorite among guests. From live clams that are plucked straight from our tanks to our most popular dish, crab miso baked in its shell, there's something for everyone.

Our extensive menu also includes a variety of fresh sashimi, side dishes, rice bowls, and set meals to cater to a diverse clientele, including a substantial number of female guests. Some locations even offer lunch specials, takeout, and delivery services, making it easier than ever to enjoy our dishes.

For more information about what we serve, please visit our official website.

Exciting News: Official App Launch

In February 2026, we launched our exciting official app that allows customers to enjoy exclusive benefits. New app members can receive a complimentary five-piece serving of octopus sausage just for signing up! Plus, on your next visit, you can claim a free snack of dried squid. Additionally, regular members gain access to drink coupons as part of our ranking-up benefits.

Don’t miss out on these exciting offers—download the official app today!

For more information about the app and how it works, click here.

About SFP Holdings

SFP Holdings is committed to enhancing Japan's culinary landscape with a vision of establishing a group of specialty food shops. Our philosophy centers around the endless pursuit of passion and quality in cooking. Each of our restaurants is designed to pride itself on exquisite service and gourmet offerings, delivering joy and excitement to our customers.

We operate a variety of dining locations, primarily in the Tokyo metropolitan and Kansai areas. Our prominent brands include Isomaru Suisan—renowned for its fresh fish and live shellfish—as well as chicken-focused establishments like Omotenashi Toriyoshi and Tori Yoshi Shoten. We also aim to offer affordable yet meticulously crafted menus at our casual sushi restaurant, Torotaku.

For further details about SFP Holdings, visit our official website at SFP Holdings.