#Japan #Tokyo #Energy Saving #Looop denki #Shun Oguri

Shun Oguri Takes a Stand Against Wasted Electricity in New Looop Denki Commercial

The Japanese energy company Looop has announced the release of its new commercial featuring popular actor Shun Oguri, which will begin airing on February 15, 2026. The ad is part of their "People Who Care About Electricity Bills" series and aims to promote greater awareness around energy consumption. Oguri, known for his engaging performances in numerous films and television series, will showcase a unique blend of humor and social commentary, sparking conversations about energy efficiency.

The Concept Behind the New Commercial

Looop has been a pioneer in advocating for a free energy society since its establishment in 2011. Their mission focuses on finding innovative ways to integrate energy into everyday life while encouraging smarter consumption. The new CM aims to grab viewers’ attention through Oguri's smart quips and the surreal setting that illustrates the consequences of wasteful electricity use.

Owning the energy narrative, Oguri's character will instantly shift perspectives, reflecting on the concept of electricity waste in a relatable, humorous manner while showcasing Looop's mission.

This latest campaign signifies a crucial step toward promoting energy efficiency in Japan. By using a well-known figure like Oguri, Looop hopes to resonate more deeply with the public and ignite conversations about their energy habits.

Shun Oguri's Background

Shun Oguri was born on December 26, 1982, in Tokyo and has since established an illustrious career in Japanese entertainment. He has starred in hit dramas like "Hana Yori Dango," "Nobunaga Concerto," and the critically acclaimed "Nihon Chinbotsu - Kibou no Hito." His film credits include the hugely popular "Crows ZERO" series and an award-winning performance in "The Voice of Sin." Currently, he portrays Oda Nobunaga in the NHK historical drama "Toyotomi Brothers!" Oguri is recognized not only for his varied roles but also for his ability to bring depth and relatability to his characters.

More Than Just a Commercial

This new campaign doesn’t just highlight clever images and a beloved actor; it also ties into Looop's broader message of energy conservation through their innovative services, such as the new "Omakase Discount." Within this service, customers can enjoy automatic discounts on their electricity bills based on their lifestyle patterns—something that stands out as a Japan first. The discount activates on the hour customers consume the most electricity, emphasizing a tailored approach to personal energy use without imposing the burden of harsh restrictions.

Celebrating 10 Years of Looop

Looop is also celebrating its tenth anniversary in the energy retail market. Since liberalizing the electricity market in Japan in 2016, Looop Denki has grown rapidly, boasting approximately 360,000 contracts as of December 2025. To commemorate this milestone, the company is launching a special campaign from February 12 to March 31, 2026. This campaign will provide new customers who register through their special site up to 5,000 yen off their electric bills and the chance to win up to 100,000 yen.

As the company looks to the future, they plan to leverage AI and IoT technologies to optimize energy consumption in homes and promote the adoption of renewable energy solutions. They aim to take significant strides toward achieving their vision of a free energy society, blending technology with daily life to support customers in reducing their energy costs.

With the new commercial campaign showcasing Shun Oguri’s compelling and humorous approach, Looop is set to inspire a fresh wave of awareness around electricity use while encouraging customers to think critically about their energy consumption habits.

For more updates on the new ad campaign and energy-saving tips, visit Looop Denki’s official website.