Experience the High-Quality Finnish Lifestyle with a POP UP Event at Shinjuku Marui

Experience the Comfort of Finnish Living at Shinjuku Marui

The renowned Shinjuku Marui Main Building, operated by Marui Co., Ltd., located in Nakano, Tokyo, invites you to immerse yourself in the exquisite Finnish lifestyle through the "LUHTA & ICEPEAK POP UP" event. This intriguing pop-up will take place at the B1F event space and promises a delightful selection of items inspired by Finland's rich nature and cultural heritage.

A Taste of Finnish Quality

Surrounded by lush forests and serene lakes, Finland is known for its fundamental idea of a lifestyle that embraces comfort and harmony with nature. In the latest World Happiness Report, Finland has been ranked number one in terms of happiness for eight consecutive years, confirming its status as the happiest country in the world and a paragon of sustainability. Renowned for its design pedigree, Finnish products – from nurturing furniture to practical everyday items – have long captivated hearts around the globe.

The pop-up event presents a unique opportunity to explore thoughtfully crafted items that are quintessentially Scandinavian. Featuring Mother’s Day gifts and a special collection celebrating the 80th anniversary of the beloved Finnish novel "MOOMIN," you can also partake in a campaign showcasing exquisite linen towels hailing from Finland, reminding us of the tradition of sauna culture tied closely to relaxation and well-being.

Promoting Wellness with LUHTA and ICEPEAK

LUHTA: A Century of Finnish Heritage

The brand "LUHTA" has a legacy that spans over 100 years, originating from the breathtaking Finnish forests and nature. This sports and lifestyle apparel brand offers not only clothing and footwear but also home textiles such as sauna hats. Living up to its reputation as the happiest country, LUHTA’s designs accompany you through delightful moments, from the gentle exercises in the morning to enjoying a relaxing dinner with loved ones, all while savoring the aroma of coffee.

ICEPEAK: Embrace the Outdoors

ICEPEAK stands firmly by the belief that outdoor enjoyment should be accessible to all. Crafted in the Northern climate with significant temperature fluctuations, their outdoor apparel ensures comfort regardless of the weather conditions.

Highlights of the Event

LUHTA's Gift Baskets for Well-being

In Finland, gifting is woven with sentiments of healing and harmony with nature. At the pop-up, you can create your customized gift baskets filled with calming loungewear and fragrances crafted from natural ingredients. By choosing LUHTA products and placing them in the beautiful natural baskets, you can create a meaningful gift that embodies kindness for your loved ones.

Moreover, if you purchase the basket along with the items it contains, you will receive a 20% discount off your total.

MOOMIN x ICEPEAK Collaboration

Experience the softness of Finnish nature with the new parent-child T-shirt collection collaborating MOOMIN, a character recognized worldwide. Featuring designs that capture the free spirit of MOOMIN characters enjoying nature, these T-shirts are available for both adults and children, encouraging playful family matching outfits.

Example of Featured Items

SA-WELL Collection by LUHTA

"Embracing every moment of life with serene rhythms." This wellness-oriented relaxation apparel wraps you comfortably from morning stretches to evening tea breaks, allowing you to feel connected to nature even in the urban setting.

LUHTA GENST WM T-Shirt

This T-shirt, with its soft texture and delightful thickness, is perfect for loungewear. Featuring raglan sleeves and a relaxed big silhouette, it combines comfort with elegance, making you feel like you are wearing a gentle touch of Finland.

Fragrance Line by LUHTA

Experience the serene atmosphere of the Finnish summer with aromas reflecting the synergy of nature. The series encapsulates the scents of birch buds blooming and calm lakes, delivering soothing moments into your home.