New Restaurant 'Unagi to Sake Naruse' Opens in Yasu City on October 25th

Introduction

On October 25th, a new dining concept, 'Unagi to Sake Naruse', opened its doors in Yasu City, Shiga Prefecture. This sister brand of the popular unagi restaurant, 'Unagi no Naruse', is the brainchild of Franchise Business Incubation Co., Ltd., which has enjoyed impressive growth over the past three years, expanding to over 380 locations. The company aims to offer high-quality eel cuisine in a more casual setting, allowing customers to enjoy delightful dishes alongside drinks.

The Concept

‘Unagi to Sake Naruse’ was conceived from an overwhelming customer demand for a more versatile menu. Many patrons expressed a wish for eel-based appetizers and other options beyond the traditional unaju (eel rice boxes). The new establishment focuses on providing a variety of eel dishes along with original cocktails, making it a perfect stop for after-work relaxation or lunchtime indulgence.

Menu Highlights

Delicious Eel Dishes

- Shirayaki Set (Whole) - 3,300 yen
- Kimo Kushi (Liver Skewers) - 500 yen
- Umakami - 600 yen
- Gari U-mei - 550 yen
- Homemade Eel Potato Salad - 480 yen
- Eel Snack Pizza - 1,190 yen

In addition to these, lunch offerings include a selection of unaju, grilled eel sets, and the popular hitsumabushi, a dish combining eel rice with various toppings for a unique experience.

Perfect Pairings
To complement the meal offerings, 'Unagi to Sake Naruse' provides an array of drinks, including their specially crafted Naruse Highball infused with Sansho pepper for just 600 yen.

Appetizers and Snacks
Customers can also enjoy a range of sides, including edamame, tako wasabi, and deliciously grilled chicken wings, making it perfect for those looking to enjoy a bite or two with their drinks.

Dessert Selections

To end the meal on a sweet note, guests can choose from:

- Rich Milk Gelato - 480 yen
- Premium Basque Cheesecake - 790 yen

Future Locations

Following the opening of the Yasu store, 'Unagi to Sake Naruse' will launch additional locations in Horikiri Shobu-en and Tanashi in November, further expanding the reach of this unique dining experience across Japan.

Conclusion

With its promise of high-quality eel food and a relaxed atmosphere, 'Unagi to Sake Naruse' is set to become a favorite among eel enthusiasts and casual diners alike. Franchise Business Incubation Co., Ltd is committed to enriching the culinary landscape by introducing innovative dining concepts, combining traditional ingredients with modern approaches. Be sure to visit 'Unagi to Sake Naruse' for a delightful culinary experience that reflects the essence of Japanese cuisine!