#Japan #Miyagi #Ajinomoto AGF #My Bottle

Miyagi Prefecture's Green Initiative: The Heartwarming 'My Bottle' Campaign

This year, Miyagi Prefecture is taking another step in its journey toward carbon neutrality with its "My Bottle" campaign, created in collaboration with Ajinomoto AGF. Launched on June 1, 2026, as part of the 'Miyagi Zero Carbon Challenge 2050' initiative, this campaign aims to encourage residents to adopt more sustainable habits, promoting the use of reusable bottles throughout the region.

Miyagi’s ambitious target to achieve net-zero carbon dioxide emissions by 2050 has driven the establishment of the Miyagi Zero Carbon Challenge 2050 Citizens' Conference. This initiative involves a broad collaboration between citizens, businesses, and the government, all working together to mitigate climate change through practical and engaging activities. The promotion of the "My Bottle” initiative is a key part of this campaign, aiming to foster a 'decarbonized lifestyle' among residents.

As one of the major contributors to this initiative, Ajinomoto AGF has developed a range of eco-friendly products, such as the "Blendy® My Bottle Stick" series, which has successfully reduced plastic usage by approximately 88%. These drink mixes are designed to dissolve quickly in water, offering convenient options for users of reusable bottles. Participating in the Miyagi Zero Carbon Challenge, Ajinomoto AGF plans to expand its commitment to sustainability and community engagement through educational activities.

In its second year, the "My Bottle" campaign has evolved by introducing various promotional activities, including a giveaway that encourages even more residents to utilize their reusable bottles. In collaboration with local supermarkets, Ajinomoto AGF will display educational materials on sustainable consumption and provide engaging content featuring the official character, 'Herasu Bear,' who promotes the benefits of using a reusable bottle for personal well-being.

Campaign Highlights

1. My Bottle Promotion at Local Supermarkets
Residents can spot eye-catching displays featuring the "Blendy® My Bottle Stick" products and other items designed for reusable bottles at participating supermarkets. Promotional materials will guide consumers towards making greener choices, with a fun original video featuring Herasu Bear that illustrates the positive impact of using a reusable bottle on individual well-being.

2. Incentive Program
The campaign also includes an engaging quiz based on the promotional content displayed in stores. By scanning QR codes and submitting their responses, participants have the chance to win one of 150 prizes, including:
- Prize A (50 winners): A "Heraru Bear" bottle holder.
- Prize B (100 winners): A package consisting of two "Blendy® My Bottle Stick" flavors and a cleaning sponge for their reusable bottle.
The contest runs from June 1 to August 31, 2026, encouraging citizens to get involved and educate themselves about sustainable practices.

Given these initiatives, Miyagi Prefecture and Ajinomoto AGF emphasize their commitment to building a sustainable society characterized by harmony between people, the environment, and economic growth. By fostering partnerships across various sectors, they aim to inspire a healthier way of living that encompasses mental and physical well-being.

Conclusion

Through the "My Bottle" campaign, Miyagi Prefecture is not only aiming to promote environmental awareness but also to cultivate communal ties that contribute to a lasting positive change. By 2050, the dream of a carbon-neutral society can become a reality if every individual plays their part in adopting these sustainable practices. The future is looking bright in Miyagi, thanks to community-driven efforts like this impactful campaign.