BISSELL Embarks on Pet Advocacy Journey with Aly Raisman as Ambassador

BISSELL Joins Forces with Aly Raisman: A Commitment to Animal Advocacy

In a heartfelt collaboration, BISSELL®, known for its deep commitment to maintaining happy homes for over 150 years, has announced its partnership with Olympic gold medalist and mental health advocate Aly Raisman. As BISSELL’s first official ambassador, Raisman brings her passion for pet welfare to the forefront, aligning perfectly with the company’s mission to ensure healthier living spaces for families and their furry friends.

The Meaning of the Partnership

The alliance is built on a shared belief: life flourishes when both human and animal companions can thrive together. Aly Raisman, a dedicated advocate for mental health, has found companionship and solace in her adopted dog Mylo, whom she rescued five years ago. For her, Mylo is more than just a pet; he is a source of joy and support. Similarly, BISSELL’s ethos revolves around creating pet-friendly solutions that empower families to share their lives with pets comfortably.

Aly expressed her excitement, stating, “Mylo has brought an irreplaceable joy into my life since rescuing him. Partnering with BISSELL and the BISSELL Pet Foundation is meaningful because they advocate for pet adoption and develop products that ease the transition of bringing pets into homes.” This partnership marks a pivotal moment for BISSELL, as it underscores their commitment to enhancing the lives of pets and their owners.

BISSELL's Long-standing Pet Advocacy Efforts

BISSELL is not new to the realm of pet welfare. As a fifth-generation family-led business, it has consistently demonstrated its commitment to cleaning solutions and animal welfare. Founded by Cathy Bissell in 2011, the BISSELL Pet Foundation (BPF) serves as a platform for the company’s philanthropic efforts, aimed at reducing pet homelessness. BPF manages numerous initiatives, including adoption drives, spay/neuter programs, and disaster response services.

Over the years, BPF has already made significant strides, positively impacting over 1.2 million pets through its programs, which support shelters and rescues across North America. The foundation enables efforts to assist animals in need, helping them find loving homes through education and direct assistance.

Aly Raisman’s Role and Vision

Within her ambassadorial role, Raisman will champion BPF’s message and participate in various initiatives aimed at promoting pet welfare. Her influence and personal experience as a rescue pet parent are invaluable assets to an organization like BISSELL, which works tirelessly to ensure that every pet has a chance at a loving home. As James Sandora, Vice President of Integrated Marketing at BISSELL, stated, “Aly embodies the joy and compassion we strive for as a pet-centric brand.”

This partnership not only highlights Raisman’s involvement but also emphasizes the importance of pet adoption and education about responsible pet ownership. By utilizing her platform, Raisman aims to raise awareness about the ongoing challenges in animal welfare and the importance of fostering a compassionate society that embraces animal rescue.

Conclusion: A Joint Effort for a Cause

As BISSELL continues to pioneer initiatives that support pet welfare, the collaboration with Aly Raisman signifies a broader commitment to enhancing the lives of pets and their owners. By promoting pet adoption and supporting impactful programs, the partnership fosters a message of compassion and responsibility toward animals in shelters. It encourages more pet parents to share their lives with rescue pets, bringing home happiness, love, and friendship.

For more information and updates on the joint initiatives and how you can contribute to pet welfare, visit BISSELL.com/savepets. Together, we can help reduce the number of animals in shelters and create a world where every pet finds a loving home.