Radicle Science Elevates Its Marketing Vision with New CMO Liya Sharif Lancia

Radicle Science Welcomes New CMO

In a significant move to enhance its marketing strategies and drive growth, Radicle Science, a pioneering health tech organization focused on providing clinical evidence for wellness products, has appointed Liya Sharif Lancia as its new Chief Marketing Officer (CMO). With over 20 years of extensive experience in the marketing domain, particularly in B2B and consumer brand development, Lancia's arrival is expected to usher in a new era for the company.

A Leader with a Proven Track Record

Liya Sharif Lancia's impressive career includes key positions in respected technology firms, notably as VP of Marketing at Qualcomm. Her leadership skills and successful management of global teams highlight her capacity to steer brand strategies, especially during challenging times. She played a pivotal role in Qualcomm's massive corporate rebranding and adeptly led the marketing effort during a significant crisis within the company. Additionally, in 2021, she co-founded Cercle, a tech company committed to transforming healthcare for women, showcasing her continued dedication to innovative health solutions.

With a strong educational background, including a bachelor’s degree in psychology from the University of California, San Diego, and her pursuits in interior architecture and design, Lancia brings a unique perspective to Radicle Science. Her diverse experiences range from being a managing partner at a digital agency to serving on the Board of Directors of her own startup, further empowering her strategic thinking across various sectors.

Driving a Paradigm Shift in Wellness

Radicle Science's mission revolves around transforming how wellness products are validated and made accessible through clinical evidence. Lancia expressed her excitement about joining the company at a time when there is a significant potential for growth in the wellness sector. She believes that effective marketing can help establish deeper connections with customers and foster genuine brand loyalty.

"Radicle Science is driving a paradigm shift in how wellness products are validated and democratized through clinical evidence—by harnessing the power of technology, science, and real-world data," Lancia stated. Her enthusiasm reflects her commitment to leveraging marketing as a pivotal component of Radicle's growth.

According to co-founders Pelin Thorogood and Dr. Jeff Chen, Lancia's multidimensional creativity and strategic acumen are invaluable as Radicle Science embarks on its next growth phase. They emphasized that her leadership will encompass building trust in the brand, extending its reach, and fostering a global movement towards personalized health solutions.

A Company with Momentum

As Radicle Science gears up for its five-year anniversary, its growth trajectory has been remarkable. The company has considerably boosted the number of clinical trials conducted yearly, solidifying its standing in the evidence-based wellness industry. Since its inception in 2021, Radicle has overseen clinical studies on over 70,000 Americans, an achievement that rivals the participation in FDA drug approval trials during the same period.

The invitation to showcase at significant health tech conferences further underscores Radicle Science's influential role in shaping the future of health products. Notably, recent highlights include their participation in the Plug and Play Silicon Valley Summit and discussions at international events focused on dietary innovations.

In conjunction with Lancia's appointment, Radicle Science announced the addition of Dr. Rob Sinnott as Senior Strategic Advisor, indicating an ongoing commitment to expanding its expertise and network.

Conclusion

With a strategic marketing leader like Liya Sharif Lancia at the helm, Radicle Science is poised to redefine standards in wellness. The intersection of innovative marketing and science will undoubtedly elevate the company's mission of providing validated health solutions, making a significant impact on the wellness landscape as it continues to grow.

For more information on Radicle Science and its groundbreaking work in health tech, visit Radicle Science.