#USA #Los Angeles #Dunlop #AutoMobility LA #RACER Creator Awards

AutoMobility LA Launches First RACER Creator Awards

The upcoming AutoMobility LA, scheduled for November 20, 2025, promises to spotlight the pioneering voices that are revolutionizing the automotive and racing culture. This inaugural event, held in conjunction with the Los Angeles Auto Show, will feature a ceremony sponsored by Dunlop that aims to honor the creative influencers who are paving the way for a new era in this exciting industry.

A Celebration of Innovation

As automotive storytelling evolves, the RACER Creator Awards seeks to recognize various talents in the field. The initiative is spearheaded by RACER Media and Marketing, showcasing the convergence of creativity, technology, and mobility. The awards not only represent innovation but also celebrate the connection between traditional industries and the new generation of automotive narrators.

According to Terri Toennies, President of the Los Angeles Auto Show, "AutoMobility LA is consistently evolving into a platform to showcase innovation. Hosting the RACER Creator Awards highlights the intersection of creativity, technology, and mobility, connecting legacy industries with new automotive storytellers."

Categories and Recognition

The RACER Creator Awards will commend content creators, filmmakers, photographers, podcasters, and digital storytellers who are reimagining how the industry interacts with fans. Award categories include:

• - Content Creation: Recognizing outstanding written and video content.
• - Platform Excellence: Honoring innovative approaches to various platforms in the automotive realm.
• - Community Leadership: Celebrating those who foster community engagement through automotive culture.
• - Special Recognition: Acknowledging unique contributions to the automotive narrative.

Winners will be determined by a panel of expert judges, as well as through public voting, ensuring broad participation and engagement from fans.

Sponsorship and Further Involvement

Dunlop's involvement as the title sponsor underscores its commitment to both high-performance racing and the creative culture surrounding it. Additionally, KYB has joined the initiative by enhancing the on-site experience for attendees through the KYB Red Carpet Car Show, which will be open to the public.

Additionally, submissions for award entries are now open. Creators are encouraged to visit awards.racer.com to enter. Finalists will be recognized during the AutoMobility LA event, an opportunity to celebrate creativity on a grand stage.

About Los Angeles Auto Show

Founded in 1907, the Los Angeles Auto Show is one of the premier automotive events globally, drawing hundreds of thousands of attendees each year. With a significant economic impact on the city, it stands as a major revenue source for the Los Angeles Convention Center.

The auto show will be open to the public from November 21 through November 30, spanning ten days, including the Thanksgiving holiday. It welcomes car buyers, enthusiasts, families, and anyone interested in exploring automotive design, culture, and innovation.

Furthermore, the media and industry event, AutoMobility LA, will occur on November 20, featuring multiple vehicle debuts, brand launches, and forums focusing on automotive technology and leadership.

For the latest news, updates, and information about the event, attendees should visit laautoshow.com and automobilityla.com. Media inquiries can be directed via email at [email protected] or through social media platforms, including Instagram, X, Facebook, or LinkedIn. Fans can register on laautoshow.com to receive fresh updates.