#USA #Denver #NEXTY Award #Tractor Beverage #Haymaker

Tractor Beverage's Haymaker Triumphs at 2026 NEXTY Awards

Tractor Beverage Company, a brand known for its unique and flavorful organic beverages, has proudly announced its recent victory at the 2026 NEXTY Awards held at the Natural Products Expo West. Their innovative product, Haymaker, has won the esteemed NEXTY Award in the Beverage category. This recognition comes as the company ventures into retail markets, marking a significant milestone in its growth trajectory.

Established over a decade ago, Tractor Beverage Company emerged from the belief that nurturing the land and providing wholesome drinks go hand in hand. They have gained recognition as the first brand to serve only USDA certified organic beverages across U.S. foodservice platforms. The acclaimed Haymaker, crafted with apple cider vinegar and made exclusively from USDA organic ingredients, epitomizes this philosophy. Notably, the Apricot Peach flavor attracted the judges' attention with its vibrant and balanced fusion of fruit flavors and gentle acidity, indicative of Tractor's commitment to quality.

The NEXTY Awards is celebrated for honoring the most progressive products within the natural products industry. Featuring nearly 1,000 products across 37 categories, this year’s awards saw 164 finalists, showcased for their inspiration, innovation, and integrity. Tractor Beverage’s ambitious participation marks their debut at the Natural Products Expo West and coincides with the nationwide retail launch of Haymaker, which began on January 1, 2026, at Sprouts Farmers Market.

Kevin Sherman, CEO of Tractor Beverage Company, expressed his pride in the recognition stating, “Business as Unusual isn't just a tagline. It is how we build. To see Haymaker recognized not only for what is inside the can, but for the story and intention behind it, means a great deal to our team.” This sentiment reflects the company’s dedication to fostering relationships within its ecosystem, owing much of its success to the collaboration between farmers, teammates, and partners.

The founders, Griffin Barkley and Kevin Sherman, have long advocated for maintaining transparency and sustainability within the beverage industry. Emphasizing the upcoming expansion, Barkley mentioned, “This recognition reflects the community behind Tractor. Farmers, partners, and teammates who believe the way we do business matters just as much as the product we put in the can.”

Following this recognition, Haymaker is not merely a new product; it represents a continuation of Tractor’s founding mission to prove that organic beverages can be produced at scale without compromising on their connection to the land and the people who cultivate it.

About Tractor Beverage Company

Tractor Beverage Company is farmer-founded and employee-owned, dedicated to nurturing an improved food system that begins with the land and the communities that thrive on it. Their drinks are made from USDA Organic-certified ingredients and the company commits to fostering soil health, educating consumers about regenerative practices, and providing donations through their Farmhand Foundation. Through their Organic Impact Tracker, they aim to ensure that each beverage served reflects not just taste, but positive environmental impact.

For further insights on products and the brand's commitment, you can visit Tractor Beverage or follow them on Instagram at @drinktractor.