Impact of Tariffs on US Personal Device Purchases in 2025 and Beyond

Impact of Tariffs on US Personal Device Purchases in 2025 and Beyond



The Daniel Research Group has recently published its updated U.S. Personal Devices 2024-2029 Forecast Report, revealing significant insights into the future of personal device purchases amid changing economic policies. According to their analysis, the introduction of new tariffs is expected to lead to a notable decrease in personal device sales, projecting a decline of 10% this year and a staggering 20% in the following year.

The focus of concern lies primarily in the proposed tariffs by the Trump administration, which economists anticipate will inflate prices on consumer electronics, severely affecting their affordability. Particularly, the tariffs could raise costs by approximately 10% in 2025 and 15% in 2026, resulting in prolonged replacement cycles for devices and consequently diminishing consumer demand. This shift is projected to commence in the third quarter of 2025 and continue throughout 2026, with a return to previous purchasing patterns anticipated in 2027.

Current Market Trends


The broader implications of these tariffs impact various sectors, primarily in desktop PCs, mobile devices, and tablets. The total unit shipments of personal devices in the U.S. for 2024 are projected at approximately 238.6 million units. However, this number is expected to dwindle sharply, with estimates for 2025 dropping to around 213.6 million units.

  • - Desktop PCs: Sales are expected to fall from 13.4 million units in 2024 to 12 million units in 2025, reflecting a decline of approximately 10.6%.
  • - Mobile PCs: Both traditional and convertible laptops are forecasted to experience significant downturns; traditional mobile PCs are estimated to decrease from 45.4 million units in 2024 to 39.3 million units in 2025.
  • - Tablets: While detachable tablets may see slight growth, with a projected increase in shipments, slate tablets are forecasted to decline sharply, further contributing to the overall reduction in device sales.

Long-Term Market Analysis


In the broader landscape, the Daniel Research Group's modeling utilizes a fusion of long-term market trends alongside immediate shipment and revenue data, creating a comprehensive outlook. The forecasts consider numerous factors including demographic shifts, economic changes, and evolving market dynamics, allowing for a detailed analysis of market penetration and future growth potential.

Though the short-term outlook appears bleak, an undercurrent of optimism emerges as demand is projected to rebound starting in 2027, suggesting that consumers will eventually adapt to these economic policies, potentially leading to a renewed interest in purchasing personal devices.

Navigating the Challenges Ahead


As businesses and consumers brace for these changes, it will be essential for companies in the personal device industry to devise strategies to mitigate the impact of these tariffs. Some may choose to explore alternative pricing models or enhance the value propositions of their products to sustain sales amid rising costs.

Understanding the intricate balance between pricing, consumer demand, and economic conditions will be crucial for stakeholders in navigating this new landscape. As forecasted, while 2025 and 2026 will pose significant challenges, the eventual recovery presents an opportunity for those positioned to adapt effectively.

For more in-depth insights and forecasts, visit Daniel Research Group's website or explore their analysis on the shifts reshaping the consumer electronics landscape in the coming years.

Topics Consumer Technology)

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