Effic Launches AI Sales Support Agent for Empowering Sales Teams

In a significant step toward revolutionizing sales processes, Effic Co., Ltd., based in Toshima City, Tokyo, has officially launched the Effic AI sales support agent to the public. This innovative technology aims to streamline online business discussions by structuring conversations and converting tacit sales knowledge into an organizational asset.

Addressing Challenges of Online Sales Meetings

The rise of online sales meetings has allowed sales representatives to schedule more appointments daily. However, it has also created difficulties in reviewing conversations and sharing knowledge throughout organizations. Previous sales support technologies were designed based on traditional management principles, assuming that sales representatives would report their work uniformly. Unfortunately, busy salespeople often lack the capacity to provide accurate information, making it particularly challenging for inexperienced team members.

While automation has progressed with recording and transcribing online meetings, handling the vast amount of data generated has become overwhelming, hindering organizations from utilizing this information as shared knowledge. Consequently, valuable insights regarding customer sentiments and reactions are often lost, perpetuating a dependency on individual skills within sales activities.

Effic's Innovative Conversation Structuring Technology

Effic leverages unique technology that analyzes conversations during sales discussions, structuring customers' needs and responses to proposals (currently under patent application). Unlike standalone tools used for efficiency, Effic visualizes tacit knowledge in sales, continuously accumulating it as a learning asset for the organization and actively engaging users.

Key Features of Effic

Effic serves as an AI agent that transforms sales discussion information into organizational knowledge. Personal experiences, previously viewed as black boxes, can now be effectively reproduced as actionable knowledge.

1. Pre-Meeting Preparation: Effic automates company research by summarizing the target company's business overview, industry trends, and management challenges, facilitating thorough pre-meeting preparations.

2. Intelligent Hearing Support During Meetings: Effic guides conversation by suggesting relevant questions, ensuring important information is captured.
- Live Assist: Provides immediate prompts for follow-up questions and suggestions (expected release in September 2025).

3. Post-Meeting Analysis and Action Proposals: The AI analyzes customer statements, scoring their feedback and refining suggestions for future proposals.
- Automated Thank You Emails: Sends contextually relevant follow-up emails.

4. Knowledge Asset Utilization: Effic continually learns and reuses knowledge gained from meetings.
- Sales Organization Diagnosis: Identifies organizational and individual challenges based on meeting records (expected release in July 2025).
- Next Generation Wiki: Automatically logs insights from meetings (expected release in July 2025).
- Personalized Role-Playing: A next-generation training tool (expected release in October 2025).

Proven Results and Evaluations

During a six-month testing phase, Effic processed data from 5,000 sales meetings, confirming its effectiveness not only for enhancing individual sales skills but also for aiding sales managers in organizing organizational challenges and formulating actionable plans. The high utility of the service was validated as some users began utilizing it on a paid basis even during the beta testing period.

Effic's Roadmap for Evolution

Effic is set to evolve from merely capturing the reality of sales discussions to becoming an integral part of decision-making and ultimately carrying out sales activities itself. As of July 2025, Effic has reached Phase 2 – Coaching.

- Phase 1: Analytics (Implemented): Structuring and learning from sales discussions to provide reproducible knowledge to sales organizations.
- Phase 2: Coaching (In Progress): Offering personalized training guidance through live intelligence in conversations and AI role-playing.
- Phase 3: Acceleration: Providing immediate follow-ups to newly contacted leads.
- Phase 4: Management: Assisting with budget management, KPI design, and sales planning.
- Phase 5: Full Agent: Transcending from a supportive AI to a fully autonomous sales agent capable of conducting sales autonomously.

Leadership Profile

Tatsuya Kanto, the CEO of Effic Co., Ltd., has a rich background in the gaming and online research industries. He founded Kravis in December 2012, developing BPaaS for the accounting sector before selling it to Money Forward in November 2017. He then ascended to several executive roles at the company until founding Effic in January 2023.

Message from the CEO

"I want to change the misconception that sales depend solely on 'sense' or 'talent.' Everything has a structure, and there are always reasons behind the success or failure of individuals. Effic aims to illuminate this structure, establishing a foundation for everyone to achieve success honestly. AI should not replace human thinking but support it. With Effic, sales representatives can focus on essential thinking and dialogues with customers, fostering autonomous growth for the entire sales organization."