REJO Expands Its Innovative Heat-Not-Burn Technology Throughout Europe

On September 17, 2026, REJO, a pioneering brand in the heat-not-burn (HNB) sector, announced a major expansion across Europe during the InterTabac 2026 trade show held in Dortmund, Germany. This expansion includes new market entries in Italy, Germany, Spain, and Austria, underscoring REJO's commitment to becoming a significant player in the European market. At the heart of this presentation is their latest innovation: the double heating technology, designed to prolong the lifespan of heating sticks and enhance user experiences.

The Innovative CUBE and Double Heating Technology

One of the key highlights of REJO's presentation is the introduction of the REJO CUBE, a modular device that combines cutting-edge heating technology, a customizable design, and interactive features. The CUBE incorporates the OmniHeat™ 360° technology, ensuring stable and uniform heating from the outside of the stick. Moreover, its FlexiCUBE™ structure allows for convenient connectivity between the heating module and the removable battery via magnetic links. An interactive LCD screen provides real-time feedback, such as heating status, mode selection, and charge levels, making the CUBE user-friendly while minimizing maintenance needs.

What truly sets the REJO CUBE apart is its double heating function, a game-changer in the HNB experience. In the standard mode, users can enjoy up to 16 puffs per stick, but with the PlusEnjoy™ Eco mode, compatible sticks offer an additional heating cycle, allowing for up to 12 extra puffs. This advancement signifies a potential increase of 75% in puff capacity compared to previous generations of heating solutions, showcasing REJO's focus on thermal management and device architecture.

Expansion and Market Strategy

REJO's expansion in Europe is not merely about entering new markets but also serves as a testing ground for observing the interactions among technology, user experience, and regulatory compliance. Unlike other brands, REJO is dedicated to evolving its approach to research and development (R&D) by utilizing modular heating systems adaptable to various product lines. This modular approach accelerates product development while ensuring consistency and reliability throughout their offerings.

The launch of the TOZE product line, a range of autonomous plant-based sticks, fosters robust collaborations through local distribution channels, enhancing REJO's presence across Europe. This fully integrated model allows REJO to cater to diverse customer preferences while maintaining its commitment to innovation and quality.

A Commitment to Future Innovations

REJO emphasizes that thermal efficiency, temperature control, and modular design will serve as the cornerstones of its technological roadmap moving forward. They aim to provide innovative, reliable, and flexible product ranges that bypass traditional barriers associated with brands and flavors, opening up a wider avenue of experiences for users.

Through collaboration with partners and an international community, REJO is paving the way for a future where users can thrive without limitations. To explore REJO's innovative products, visit www.rejonow.com.

In summary, REJO's expansion and technological advancements underscore its role as a leader in the heat-not-burn sector. The introduction of the double heating technology represents just one example of how REJO is redefining the standards of product performance and user satisfaction in the heating market.