#Japan #Tokyo #AUGER #Kai Corporation #Riko Itagaki

AUGER Reveals New Key Visuals and Brand Video

Grooming tool brand AUGER, a subsidiary of global cutlery manufacturer KAI Corporation, has recently unveiled the new key visuals and brand video featuring their ambassador, Riko Itagaki. This release, which marks the third year of collaboration, aims to present and enhance the theme of self-grooming for its consumers.

The brand video showcases the essence of AUGER, which was founded in March 2022, focused on transforming grooming routines into enjoyable experiences. Riko Itagaki, who is making waves in the acting industry with his current role in the NHK TV series “Bakemono” and upcoming film “The Survey on Mouths,” also displays creativity through art exhibitions and children's book releases.

With the tagline “dual nature,” the new visuals express the multi-faceted charm of grooming rituals. This concept highlights the balance between calm moments of self-reflection and stimulating experiences that are part of the grooming process. AUGER aims to promote a richer and more comforting grooming experience by encouraging individuals to find peace and inspiration during their self-care routines.

Brand Awareness Campaign

Following the launch of the new visuals, AUGER is conducting a promotional campaign starting from March 19, 2026. The brand has partnered with KAI's official X account to give away Riko Itagaki's autographed instant photo and three AUGER products to six lucky participants. To enter the giveaway, followers must repost the promotional post on KAI's X account, enhancing their chances of winning with a reply or quote repost.

The giveaway items include:

• - An autograph from Riko Itagaki on an instant photo
• - AUGER Multi-Use Brush
• - AUGER Eyebrow Shaping Razor
• - AUGER Tweezers

The application deadline for the giveaway is set for March 25, 2026, at 23:59.

What Is AUGER?

AUGER is a grooming tool brand specializing in transforming grooming into a luxurious and enjoyable experience. Known for its sleek black design, AUGER products range from razors, nail clippers, scissors, and much more. KAI Corporation, known for its expertise in cutlery, ensures high-performance quality throughout its products, made to streamline and elevate the often chaotic routine of personal grooming. The brand expresses its desire for its customers to find a unique value that transcends basic function and price, aligning grooming with personal growth and self-care.

For more details, visit AUGER's website here or view their promotional video on YouTube.

About KAI Corporation

Established in 1908 in Seki City, Gifu Prefecture, KAI Corporation has become a globally recognized manufacturer specializing in cutlery. With over 10,000 products in their catalogue, they offer grooming tools, kitchen utensils, and medical blades through a comprehensive development, production, sales, and logistics process. Their headquarters is located in Chiyoda, Tokyo.

For customer inquiries, reach out to KAI’s customer service:

• - Phone: 0120-016-410 (Free Access)
• - Address: 3-9-5 Iwamoto-cho, Chiyoda-ku, Tokyo, 101-8586
• - Website: KAI Corporation