#Japan #Tokyo #consumer research #Fancrew #Makeup Events

Consumer Insights on Makeup Events

In an intriguing recent survey conducted by Fancrew, a Tokyo-based company specializing in consumer analytics, insights into consumer attitudes toward limited-time makeup events and pop-up stores have been unveiled. With 986 members participating, the study focused on purchasing experiences and the interest in attending such events.

Key Findings

1. Limited Experience with Makeup Purchases: A notable 63% of participants reported that they had never purchased makeup products at temporary pop-up stores or events. When examining the demographics, particularly the 50 and older age group showed higher rates of unfamiliarity with such purchasing opportunities.

2. Strong Desire to Attend Future Events: Despite previous purchasing hesitations, 78% of respondents expressed a keen interest in attending any future makeup-related pop-up stores or events. Within this group, 26% indicated they were "very interested," while 52% indicated they were "somewhat interested."

3. Incentives Could Drive Attendance: For those who currently hold reservations about attending, 72% stated that receiving exclusive sample sets or trial products would motivate them to visit future pop-up stores. Following this, 60% expressed that receiving event-specific novelty goods would also appeal to them.

Survey Overview

This investigation delved into various facets of consumer behavior, expanding beyond purchasing experiences. Topics included preferences for retail channels, interest in male makeup products, and responses were collected through 23 tailored questions designed to capture a comprehensive understanding of the market.

Demographics of Respondents:

• - Total Respondents: 986 (197 males, 789 females)
• - Survey Period: December 17, 2025 - January 5, 2026
• - Methodology: Conducted via an internet platform, targeting individuals registered within Fancrew's community of 1.5 million users.

Conclusion and Further Insights

The findings of this survey underscore a significant opportunity for businesses engaged in the beauty retail sector to tap into the burgeoning interest in pop-up events. The engagement strategies highlighted, particularly through incentive programs, can help bridge the gap for the consumers who currently lack experience in this shopping format.

For businesses looking to leverage these insights, the calling is clear: enhance the consumer experience with exclusive offerings, thereby encouraging participation in future events.

Those interested in receiving comprehensive results from this survey are encouraged to contact Fancrew for a detailed overview. When referencing this study, please include a credit to Fancrew, Inc. and link to their website at fancrew.jp.

About Fancrew

Fancrew operates in the realm of customer experience analysis using unique patented technology to support improvements in retail operations, product development, and employee engagement across various industries. They provide tailored web services, including the management of the experiential information site, Fancrew, designed to aid in marketing research and consumer engagement strategies.

Company Information:

• - Name: Fancrew, Inc.
• - Headquarters: Tokyo, Chiyoda
• - CEO: Yasuto Yamaguchi
• - Business Founded: August 26, 2004
• - Website: fancrew.co.jp

For press inquiries, please contact Fancrew's Public Relations Team via email at [email protected].