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Primo Brands: Leading the Charge in Sustainable Practices

On May 20, 2026, Primo Brands made waves in the beverage industry with the release of its 2025 sustainability report, showcasing its commitment to health, community engagement, and environmental stewardship. By assimilating these core components, Primo Brands has significantly reinforced its leadership position in healthy hydration, aiming to hydrate a healthier America.

Key Achievements in Water Stewardship

Among the standout findings in the report is the remarkable accomplishment of replenishing 400 million gallons of water in high-water stress areas. This achievement moves Primo Brands closer to its ambitious target of achieving 100% replenishment by 2035. These localized initiatives are not just a drop in the bucket; instead, they represent a strategic focus on responsible water management, ensuring access to quality water resources for communities.

Charles Fogg, Chief Sustainability Officer at Primo Brands, emphasized the centrality of water stewardship in their sustainability strategy: "Responsible water management shapes every part of our approach to sustainability." This philosophy transcends the company's internal operations, aiming for a long-term positive impact in the areas where it operates.

Advancements in Circular Packaging

Primo Brands is also making strides in developing circular packaging solutions, with 29.6% of total volume sold now in reusable formats. This is an increase, demonstrating a growing trend in refill and exchange solutions. Furthermore, they operate the most extensive self-service water refill and exchange network in the U.S., featuring over 23,500 refill stations and 26,500 exchange locations. This not only supports waste reduction but also expands access to drinking water for local communities.

In terms of environmental impact, the company recorded a noteworthy 8% reduction in greenhouse gas emissions across its operations and supply chain. This reduction aligns with the broader environmental goals that the organization has taken upon itself and further contributes to its sustainability narrative.

Investing in Community Engagement

Primo Brands recognizes that sustainability extends beyond environmental performance; it must encompass the community and its people. In 2025 alone, they contributed $5.23 million in cash and product donations, which aids in championing local environmental stewardship while expanding access to healthy hydration. By funding community initiatives and supporting educational endeavors focused on conservation, Primo Brands aims to make a lasting impact on the communities it serves.

Looking Toward the Future

As the company showcases progress through its sustainability report, it is clear that Primo Brands is dedicated to continuous improvement and raising the bar for responsible practices. Fogg summed it up best: "Our ambition is to continue raising the bar for responsible water stewardship. That means delivering progress that is measurable, locally grounded, and built to last—for our business, our communities, and the environment."

The full 2025 sustainability report can be accessed on the Primo Brands website, where the company outlines its comprehensive strategies and commitments. Customers and stakeholders alike can look forward to a future where sustainable practices become the norm rather than the exception.

About Primo Brands

As a leading North American beverage company, Primo Brands is dedicated to healthy hydration, offering a diversified portfolio that reaches consumers everywhere, from retail outlets to home deliveries. Its commitment to sustainable practices, community support, and water resource management sets a benchmark that will undoubtedly inspire others in the industry to join in on the journey toward a more sustainable future.

For more details, visit Primo Brands Sustainability.