Swiss President Guy Parmelin Unveils New Toblerone Production Line in Bern
In a significant development for the chocolate industry, Swiss President Guy Parmelin officially inaugurated a new production line for Toblerone in Bern on March 11, 2026. This remarkable project represents an investment of approximately 65 million Swiss francs, emphasizing a robust commitment to Swiss manufacturing and quality chocolate production. The establishment of this new line serves to enhance the company's capacity for innovation and production, targeting growth in the premium chocolate market.
Toblerone, which has been a beloved symbol of Swiss chocolate since its inception in 1908 by Theodor Tobler and Emil Baumann, is known for its distinctive triangular shape and delectable combination of chocolate and nougat. The brand has evolved into a global powerhouse, with approximately 90% of Toblerone sold worldwide being produced in Bern. This dynamic expansion aims not only to meet existing global demand but also to bolster the brand's growth potential on an international scale.
During the inauguration ceremony, President Parmelin remarked, "If there is one product that represents Switzerland worldwide, it’s chocolate. Toblerone holds a very special place among Swiss chocolates. It is more than just chocolate; it is a piece of Swiss history and a symbol of our national identity and quality." This statement underlines the unique heritage of Toblerone, which has stood the test of time and continues to evolve.
The updated facility in Bern, now designated as the global 'Center of Excellence' for Toblerone, will enable enhancements in both logistics and infrastructure, facilitating improved production processes. This upgrade is one of the largest investments made in Mondelēz International’s chocolate production network over the past decade, showcasing the company's dedication to leading the premium chocolate sector globally and adapting to consumer preferences.
Iain Livingston, President of Toblerone and World Travel Retail, expressed pride in this endeavor, noting, "We have always taken pride in producing here in Switzerland. This investment underscores our firm commitment to our location and is a critical milestone in reaching our ambition to lead the growth of premium chocolate on a global scale." This reflects Mondelēz’s strategic vision for Toblerone as it continues establishing itself in over 120 countries.
Factory Manager Thomas Kauffmann shared his excitement about the new production capabilities, stating, "We are extremely proud of the new Toblerone production line, as well as the modernization of our logistics and infrastructure. This investment will also expand our chocolate and nougat production facilities and enhance mass production capabilities."
Trivia About Toblerone: Did you know?
As Mondelēz International continues to transform the landscape of snack production globally, it is clear that the legacy of Toblerone will further solidify its place in the hearts of chocolate enthusiasts everywhere. The combination of tradition and innovation will secure its status as a leading brand in premium chocolate for years to come.
Toblerone, which has been a beloved symbol of Swiss chocolate since its inception in 1908 by Theodor Tobler and Emil Baumann, is known for its distinctive triangular shape and delectable combination of chocolate and nougat. The brand has evolved into a global powerhouse, with approximately 90% of Toblerone sold worldwide being produced in Bern. This dynamic expansion aims not only to meet existing global demand but also to bolster the brand's growth potential on an international scale.
During the inauguration ceremony, President Parmelin remarked, "If there is one product that represents Switzerland worldwide, it’s chocolate. Toblerone holds a very special place among Swiss chocolates. It is more than just chocolate; it is a piece of Swiss history and a symbol of our national identity and quality." This statement underlines the unique heritage of Toblerone, which has stood the test of time and continues to evolve.
The updated facility in Bern, now designated as the global 'Center of Excellence' for Toblerone, will enable enhancements in both logistics and infrastructure, facilitating improved production processes. This upgrade is one of the largest investments made in Mondelēz International’s chocolate production network over the past decade, showcasing the company's dedication to leading the premium chocolate sector globally and adapting to consumer preferences.
Iain Livingston, President of Toblerone and World Travel Retail, expressed pride in this endeavor, noting, "We have always taken pride in producing here in Switzerland. This investment underscores our firm commitment to our location and is a critical milestone in reaching our ambition to lead the growth of premium chocolate on a global scale." This reflects Mondelēz’s strategic vision for Toblerone as it continues establishing itself in over 120 countries.
Factory Manager Thomas Kauffmann shared his excitement about the new production capabilities, stating, "We are extremely proud of the new Toblerone production line, as well as the modernization of our logistics and infrastructure. This investment will also expand our chocolate and nougat production facilities and enhance mass production capabilities."
Trivia About Toblerone: Did you know?
- - Toblerone’s name is a combination of "Tobler" and “Torrone”, the Italian term for almond nougat.
- - The iconic triangular bar shape has made it a recognizable brand across the globe and a favorite for travelers and chocolate lovers alike.
- - The Bern facility has been manufacturing Toblerone since 1985 and currently produces a significant majority of the brand’s offerings.
As Mondelēz International continues to transform the landscape of snack production globally, it is clear that the legacy of Toblerone will further solidify its place in the hearts of chocolate enthusiasts everywhere. The combination of tradition and innovation will secure its status as a leading brand in premium chocolate for years to come.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.