GOURICA Corporation: A New Name and Vision for Business Productivity
On February 13, 2026, GOURICA Corporation (formerly Gōrika Marketing), based in Shibuya, Tokyo, hosted a major event to announce its rebranding strategy and new corporate identity. Set to officially change its name on April 1, 2026, the company seeks to redefine its place in the Japanese business landscape by focusing on enhancing productivity through innovative solutions.
The event featured the unveiling of a new corporate identity designed by renowned creative director Manabu Mizuno from good design company. The new logo symbolizes the company's commitment to streamlining tasks and improving operational efficiency with a design that evokes a seamless workflow. "Our focus is not just on cutting costs ruthlessly but on creating 'margin' that allows for human creativity and critical thinking—qualities that only people possess," explained GOURICA's CEO, Kensuke Okamoto.
Historically, Gōrika Marketing specialized in supporting businesses with their specialized, standardized tasks. The decision to drop 'Marketing' from the name and embrace 'GOURICA' reflects a broader ambition to become the execution infrastructure for companies across Human Resources (HR) and Digital Transformation (DX) sectors as well. Okamoto articulated his vision: "We aim to be a catalyst for making Japan's business community more productive and prosperous through what we call 'human-centered rationalization.'"
A pivotal aspect of this approach is the new service brand, 'GOALY', which is a progressive evolution of their previous offering, 'magonote'. This initiative acknowledges the rising demand for more sophisticated business support services. Named 'GOALY' to mirror a commitment to helping clients reach their objectives, this service promises to enable businesses to better navigate complex operational landscapes.
Okamoto referenced data from the OECD, illustrating Japan's paradox—while its workforce possesses world-class capabilities, it struggles with motivation and productivity. He noted that the root causes of these issues are not personal failings but systemic deficiencies within organizations. A notable concern is the overlooked realm of specialized standardized tasks that require contextual understanding—beyond simple data entry—that often bog down employees in administrative duties due to a lack of established processes.
With initiatives implemented through their results-based Business Process as a Service (BPaaS) model, the company reported that participating clients experienced an average efficiency boost of approximately 60% and cost savings of about 35%. This model provides a comprehensive solution by aligning specialists, technology, and partnerships to enhance client operations. The revenue structure is designed so clients pay based on actual savings achieved, not through additional costs, thereby safeguarding their bottom line while achieving greater efficiency.
The event included a dialogue with Yoshihide Ide, Executive Officer at Bourbon Corporation, who shared insights on their organizational reforms spurred by their collaboration with GOURICA. Ide reflected on the past struggles of managing promotions, where up to 50 internal emails were exchanged for a single campaign. These cumbersome processes have now been streamlined, leading to more agile and efficient collaboration, where only one email is generally needed.
Further, Ide discussed the cultural shift towards creativity resulting from their improved operational efficiency. Employees now allocate their newfound time to creative endeavors. He emphasized the importance of educational programs focused on critical thinking—"Rationalization should not be about reducing the workforce, but about fostering human growth and satisfaction."
With the impending name change and the launch of 'GOALY', GOURICA Corporation plans to expand its service offerings into three core areas: 'GOALY Marketing', 'GOALY HR', and 'GOALY DX'. The overarching aim is to systematize specialized standard tasks and provide a robust environment for Japanese companies to concentrate on their core business operations.
Company Name: GOURICA Corporation
Headquarters: 1-10-9 Shibuya, Miyamasu Tower, Shibuya, Tokyo
Kansai Branch: 15F Osaka Umeda Twin Towers, 1-13-1 Umeda, Osaka
CEO: Kensuke Okamoto
Capital: 1 billion yen
Notes: In June 2023, the company underwent a Management Buyout (MBO) with support from Femto Partners, establishing independence from the Konica Minolta Group.
For more information, visit their website.
GOURICA Corporation provides support to streamline marketing, digital transformation, and HR processes. They comprehensively assist businesses in addressing challenges such as labor shortages and productivity improvement from problem analysis to the design, implementation, and operational phases.
The event featured the unveiling of a new corporate identity designed by renowned creative director Manabu Mizuno from good design company. The new logo symbolizes the company's commitment to streamlining tasks and improving operational efficiency with a design that evokes a seamless workflow. "Our focus is not just on cutting costs ruthlessly but on creating 'margin' that allows for human creativity and critical thinking—qualities that only people possess," explained GOURICA's CEO, Kensuke Okamoto.
Rationale Behind the Name Change
Historically, Gōrika Marketing specialized in supporting businesses with their specialized, standardized tasks. The decision to drop 'Marketing' from the name and embrace 'GOURICA' reflects a broader ambition to become the execution infrastructure for companies across Human Resources (HR) and Digital Transformation (DX) sectors as well. Okamoto articulated his vision: "We aim to be a catalyst for making Japan's business community more productive and prosperous through what we call 'human-centered rationalization.'"
A pivotal aspect of this approach is the new service brand, 'GOALY', which is a progressive evolution of their previous offering, 'magonote'. This initiative acknowledges the rising demand for more sophisticated business support services. Named 'GOALY' to mirror a commitment to helping clients reach their objectives, this service promises to enable businesses to better navigate complex operational landscapes.
Addressing Specialized Standardized Tasks
Okamoto referenced data from the OECD, illustrating Japan's paradox—while its workforce possesses world-class capabilities, it struggles with motivation and productivity. He noted that the root causes of these issues are not personal failings but systemic deficiencies within organizations. A notable concern is the overlooked realm of specialized standardized tasks that require contextual understanding—beyond simple data entry—that often bog down employees in administrative duties due to a lack of established processes.
With initiatives implemented through their results-based Business Process as a Service (BPaaS) model, the company reported that participating clients experienced an average efficiency boost of approximately 60% and cost savings of about 35%. This model provides a comprehensive solution by aligning specialists, technology, and partnerships to enhance client operations. The revenue structure is designed so clients pay based on actual savings achieved, not through additional costs, thereby safeguarding their bottom line while achieving greater efficiency.
Special Dialogue Session
The event included a dialogue with Yoshihide Ide, Executive Officer at Bourbon Corporation, who shared insights on their organizational reforms spurred by their collaboration with GOURICA. Ide reflected on the past struggles of managing promotions, where up to 50 internal emails were exchanged for a single campaign. These cumbersome processes have now been streamlined, leading to more agile and efficient collaboration, where only one email is generally needed.
Further, Ide discussed the cultural shift towards creativity resulting from their improved operational efficiency. Employees now allocate their newfound time to creative endeavors. He emphasized the importance of educational programs focused on critical thinking—"Rationalization should not be about reducing the workforce, but about fostering human growth and satisfaction."
Future Outlook
With the impending name change and the launch of 'GOALY', GOURICA Corporation plans to expand its service offerings into three core areas: 'GOALY Marketing', 'GOALY HR', and 'GOALY DX'. The overarching aim is to systematize specialized standard tasks and provide a robust environment for Japanese companies to concentrate on their core business operations.
About GOURICA Corporation
Company Name: GOURICA Corporation
Headquarters: 1-10-9 Shibuya, Miyamasu Tower, Shibuya, Tokyo
Kansai Branch: 15F Osaka Umeda Twin Towers, 1-13-1 Umeda, Osaka
CEO: Kensuke Okamoto
Capital: 1 billion yen
Notes: In June 2023, the company underwent a Management Buyout (MBO) with support from Femto Partners, establishing independence from the Konica Minolta Group.
For more information, visit their website.
Services Offered
GOURICA Corporation provides support to streamline marketing, digital transformation, and HR processes. They comprehensively assist businesses in addressing challenges such as labor shortages and productivity improvement from problem analysis to the design, implementation, and operational phases.
Topics Business Technology）
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