#Japan #Tokyo #New Balance #ABC Mart #Konatsu Kato

ABC Mart Launches a Stylish Campaign for New Balance ‘204L’

ABC Mart is excited to announce its new campaign for the New Balance ‘204L’, which will kick off on May 14, 2026. This innovative campaign features rising actress Konatsu Kato, who embodies the spirit of the modern consumer. With a focus on the trending low-profile silhouette, the ‘204L’ combines a lightweight design with versatility, making it the perfect choice for those looking for a fashionable yet practical footwear option.

The Essence of New Balance ‘204L’

The New Balance ‘204L’ is a brilliant fusion of early 2000s running shoe design and contemporary low-profile aesthetics. Characterized by its sleek, compact silhouette, this shoe enhances the overall look while providing a sense of comfort. The upper integrates suede and mesh, giving it a subtle yet stylish presence that easily complements everyday ensembles. The unique design details, including varied textures and an abstract tread pattern on the outsole, make it stand out in a crowd.

Versatile Styling with the ‘204L’

The New Balance ‘204L’ provides an effortless way to achieve a polished look. Its streamlined design not only adds elegance but also seamlessly blends with a wide range of styles — from feminine outfits to sporty mixes, and from relaxed to more tailored looks. This makes it an ideal footwear choice for those wanting to elevate their style without losing sophistication.

Specifications of the New Balance ‘204L’

The shoe comes in several variations to cater to different tastes and preferences:

• - Model: U204L 4HH

Color: GRAY/NAVY (4HH)
Size: 22.5cm – 28.0cm (in 0.5cm increments), 29.0cm
Price: ¥15,950 (tax included)

• - Model: U204L 155

Color: BEIGE (155)
Size: 22.5cm – 25.5cm (in 0.5cm increments)
Price: ¥15,950 (tax included)

• - Model: U204L 1KP

Color: SILVER (1KP)
Size: 22.5cm – 25.5cm (in 0.5cm increments)
Price: ¥13,970 (tax included)

• - Model: U204L 5WZ

Color: BLK/BRWN (5WZ)
Size: 22.5cm – 25.0cm, 26.5cm – 28.0cm (in 0.5cm increments), 29.0cm
Price: ¥16,940 (tax included)

Profile of Konatsu Kato

Konatsu Kato began her career in entertainment at just 13 years old. She gained significant attention for her role in the 2019 drama “I’s,” aired on BS Skyper!/Skyper! on Demand. In 2025, she starred in the Hokkaido Television Broadcasting drama “Susukino Internship – Rebuilding Snack by Marketing Student Yukina,” which won the Local Drama Award at the Tokyo Drama Awards 2025. Additionally, she lent her talents as the facial and motion actor for the highly anticipated game “SILENT HILL f.” Currently, she showcases her acting prowess as a triple lead in the ongoing drama “Lost Love Karuta” on MBS/TBS and is also appearing in the TV Tokyo production “Runashii.”

About ABC Mart

Founded on June 6, 1985, ABC Mart, headquartered in Minato, Tokyo, is dedicated to the retail of footwear, clothing, and various accessories. Led by President Kiichiro Hattori, the company has become a significant player in the Japanese retail sector, focusing on product planning, manufacturing, and distribution.

Customer Inquiries:
Phone: 0120-936-610
Hours: 10:00 AM – 5:00 PM (Weekdays, Monday to Thursday).

For more details on this exciting launch, visit the official campaign page here.