#Hong Kong #SERES Group #DFSK #E5 PLUS

DFSK's Global Expansion Journey

On June 20, 2026, DFSK, a prominent player in the energy vehicle sector under the SERES Group (HKEX: 09927), proudly unveiled the right-hand drive (RHD) version of its E5 PLUS at the International Automotive Industry and Supply Chain Exhibition in Hong Kong. This marks a pivotal milestone in DFSK's efforts to broaden its global footprint. The introduction of the E5 PLUS RHD not only enhances the company’s product lineup but also underscores its commitment to evolving into a global provider of intelligent and eco-friendly mobility solutions tailored to local market needs.

Accelerating Global Pathways

The E5 PLUS has previously met with success in regions such as North Africa and South America, and its latest variant is a vital step in the brand’s international growth. As DFSK continues to expand its presence in global markets, it is bolstering the development of regional hubs and ecosystems. Highly automated manufacturing plants in Indonesia and Vietnam enable DFSK to respond more efficiently to local demands. According to Amy Gong, President of DFSK, "The E5 PLUS represents the beginning of a comprehensive renewal of our product portfolio. We will continue to enhance our technology and smart innovations to enrich our offerings, accelerate our global expansion, deepen our local presence, and provide increasingly competitive products and services for customers around the world, delivering greener and smarter mobility experiences."

Designed for Right-Hand Drive Markets

The E5 PLUS emerges as a strategically essential model in the new energy sector, designed to meet the mobility needs of modern families. Featuring the advanced SERES super hybrid system, the E5 PLUS intelligently adapts its driving modes to diverse road conditions through sophisticated energy consumption management, ensuring efficiency and safety on longer journeys with a combined range of up to 1,200 kilometers based on global testing standards for passenger vehicles.

The RHD variant is equipped with driving assistance systems featuring 5mm wave radar and 22 sensing units, providing enhancements such as a 540-degree panoramic view which improves comfort and safety during commutes and challenging driving conditions. Given the unique characteristics of right-hand drive markets, particularly in Southeast Asia, the E5 PLUS RHD has been specifically optimized for regional driving conditions, weather considerations, and user preferences. Driving assistance features, including Lane Keeping Assist (LCC) and Adaptive Cruise Control (ACC), have been fine-tuned for local driving scenarios, while voice interaction and user interface logic have been tailored to regional usage habits.

The infotainment system now supports Traditional Chinese (Hong Kong), Thai, Indonesian, Malay, and Vietnamese, along with an enhanced connected ecosystem providing seamless compatibility with systems and applications such as CarPlay and Spotify, creating a more intuitive and enjoyable vehicle ownership experience.

New Identity, New Products, and Services

Guided by cost-effective technology, green innovation, responsibility, and continuous advancement, DFSK commits to enhancing vehicle technologies whilst building a stronger ecosystem that adds value for customers, partners, and communities. By offering more accessible smart mobility, DFSK aims to drive progress through smarter, more comfortable, and efficient transportation solutions that evolve with the changing needs of modern families.

To support this vision, DFSK is actively strengthening its global partner ecosystem through long-term collaborations and comprehensive support. Concurrently, the company has launched a new global service framework rooted in agile quality management, the development of professional talent, an effective parts supply network, and a digital service platform. This new architecture encompasses five key dimensions—network capabilities, operational systems, personnel, technical expertise, and parts availability—designed to provide a sense of complete assurance and a service experience that exceeds expectations.

With its refreshed brand identity, expanding portfolio of new energy products, and stronger commitment to service, DFSK is poised to further enhance its position in international markets and play an increasingly significant role in shaping the future of global sustainable mobility.

About DFSK

Founded in 2003, DFSK has been dedicated to delivering personal vehicles, commercial vehicles, and advanced mobility services to consumers worldwide. To date, DFSK has supplied over 5 million vehicles across more than 70 countries and regions. Through continuous innovation, DFSK is rapidly evolving into a smart automotive brand in the new energy sector.

For more information, visit our website at www.dfsk.com or follow us on Facebook, Instagram, and YouTube.