Empowering Teens with the Relaunch of the Teens4Pink Mobile App

Sisters Network Inc. Relaunches Teens4Pink Program with Mobile App

In an innovative move, Sisters Network® Inc. (SNI), the only national organization focused on the survivorship of Black women affected by breast cancer, has relaunched its Teens4Pink® program. This program now includes a state-of-the-art mobile app that is accessible nationwide via the Apple and Google Play platforms. Initially established in 2013, Teens4Pink® is geared towards empowering teenagers aged 12 to 17 by fostering conversations about breast health within their families.

The newly launched mobile app serves as a significant educational tool for youths, aiming to initiate engaging discussions with mothers, grandmothers, and other key women in their lives about the importance of breast cancer awareness. The app focuses on critical topics, including the necessity of early detection, regular health check-ups, and mammograms. By providing this resource, SNI encourages teenagers to actively participate in championing breast health discussions and drives awareness about the health challenges primarily affecting Black women.

The statistics surrounding breast cancer are stark. In the United States, one in eight women will face a diagnosis of this disease in her lifetime. In line with the concerning statistics, approximately 310,720 new cases of invasive breast cancer were projected to arise in 2024. Alarmingly, Black women are disproportionately affected, being 42% more likely to succumb to breast cancer than their white counterparts. Furthermore, research indicates that Black women under the age of 35 are diagnosed at double the rate of white women and experience a death rate three times greater.

Teens4Pink® stands out by directly addressing the breast health disparities experienced by Black women. It strategically targets younger generations, embedding proactive health practices that can positively impact their families. This initiative not only raises awareness but also cultivates a culture where breast health is prioritized within families, promoting early detection and lifestyle adjustments to tackle this pressing health crisis.

Karen E. Jackson, the CEO and Founder of Sisters Network Inc., expressed her enthusiasm for the program's relaunch, stating, "The relaunch of Teens4Pink marks an exciting step forward in engaging the next generation to become advocates for themselves and breast health. By providing all teens nationwide with this powerful mobile app, Sisters Network Inc. is expanding the breast health conversation, increasing awareness, education, and encouraging action that can help save the lives of the most important women in teens' lives."

Moreover, Teresa Cronin, Vice President of Corporate Communications & Patient Advocacy at Eisai Inc., one of the primary supporters since the program's inception, highlighted the necessity of adapting to identified needs within communities: "As a human health care company, we understand the importance of identifying unmet needs and meeting people where they are to help address disparities in care and outcomes. With women being diagnosed at younger ages, programs like Teens4Pink® are critical to encourage teens to become champions of breast health through programming that resonates in the community."

The application is generously supported by Eisai Inc. and is now available for download on both the Apple and Google Play app stores. To learn more about Sisters Network® Inc. and the Teens4Pink® initiative, individuals can visit www.teens4pink.org and www.sistersnetworkinc.org.

Conclusion

The Teens4Pink® program's relaunch through a dedicated mobile app represents a strategic effort to foster awareness among the younger population about breast health and its critical importance. By empowering teens to take charge of these essential conversations, Sisters Network Inc. aims to pave the way for a more health-conscious future for women in the Black community and beyond.