#Romania #Ferrari #Bucharest #Holand Automotive

Holand Automotive Group's Strategic Expansion into Romania

On January 20, 2025, Holand Automotive Group made a significant move by acquiring Forza Rossa, Romania’s sole Ferrari dealership, which will soon be rebranded as Ferrari of Bucharest. This acquisition marks the company's first venture into the European market and strengthens its presence in the luxury automotive sector worldwide. Previously known for its operations in Canada and the U.S., including Ferrari of Quebec and several other prestigious brands, Holand is poised to tap into the unique potential of the Romanian market.

A Gateway to Growth

Gad Bitton, the President and CEO of Holand Automotive Group, expressed excitement about this new opportunity, stating, "Romania is a hidden gem. Its proximity to major European markets and growing wealth provide a fertile ground for luxury automotive growth, giving us strategic access to neighboring regions." The dealership’s prime location in Romania's capital allows it to serve an affluent clientele, aligning perfectly with Holand's dedication to luxury services.

The acquisition is not just about expanding dealer networks; it comes with a firm commitment to enhancing customer experiences. Bitton stated, "Romania presents immense potential, and we are thrilled to bring our proven expertise and industry-leading best practices to elevate customer experience at Ferrari of Bucharest."

A Legacy of Luxury

Founded in Montreal, Holand Automotive Group has emerged as a key player in the exotic and luxury car marketplace. The group operates a notable portfolio of high-end franchises, featuring brands like Rolls-Royce, Lamborghini, and McLaren, alongside Ferrari. With Ferrari of Bucharest added to its franchise portfolio, Holand is reinforcing its status as a global leader in the luxury automotive industry.

Holand also owns the renowned Circuit Mont-Tremblant in Canada, which is known for hosting exclusive motorsport events and experiences. This acquisition represents a significant milestone for Holand, enabling it to leverage its success in North America and translate that into growth within Europe.

Holand's move into Romania is a part of a broader vision for expansion and enhancing its commitment to luxury automotive enthusiasts across the globe. With the luxury automotive market blooming in Europe, especially in locations like Bucharest, Holand is well-positioned to make a lasting impact.

For more information about Holand Automotive Group and its latest endeavors, please visit holandleasing.com. For media inquiries, contact:

• - In Europe: Bogdan Jambori, General Manager, Ferrari of Bucharest, [email protected]
• - In North America: Rocco Franze, Senior Sales Assistant, Ferrari Quebec, [email protected]