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Discover the New CESTA Collection by HIROFU

HIROFU, a renowned leather bag brand under the World Group, has announced an exciting update to its beloved CESTA series. Starting December 26, the online store will feature two new colors, 'GRAPHITE' and 'MILKY WAY', along with a new mini tote bag designed to bring a touch of elegance to your New Year's wardrobe.

A Touch of Metallic for the New Year

Founded in 1978, HIROFU has established itself as a premier name in leather goods, offering a collection of footwear, bags, and accessories across department stores. The brand embodies a philosophy centered around simplicity, minimalism, and contemporary aesthetics, delivering timeless styles that rise above fleeting trends.

The CESTA series, recognized for its woven handle accents and lightweight feel, showcases a seamless finish crafted from rich, thick leather without lining. This design not only enhances comfort but also provides an appealing option for those who typically shy away from heavier leather bags, making it a long-lasting favorite among customers eager to experiment with different colors and styles.

Stunning New Colors

The latest additions to the CESTA series boast two metallic colors sure to complement any winter outfit. The 'MILKY WAY', inspired by the beauty of the cosmos, features a soft ice-blue shade that evokes a cool transparency, ideal for contrasting the heavier winter wardrobe. On the other hand, 'GRAPHITE' strikes a balance between sophistication and calm, adding a sleek touch that effortlessly pulls together any outfit while offering a lighter and more refined look compared to traditional black.

Introducing the Mini Tote Bag

One of the standout features of this launch is the introduction of the smallest tote bag in the CESTA series. This petite yet spacious bag is designed with a solid base, allowing it to comfortably hold essentials like a long wallet or a 500ml water bottle. The open design provides stress-free access to contents, making it an ideal choice for daily outings.

Whether used as a secondary bag for everyday errands or as a floral gift, the new mini tote serves multiple purposes, sure to become a valued addition to your collection.

Pricing and Availability

• - CESTA Mini Tote Bag: ¥49,500 (tax included)
• - CESTA Large Tote Bag: ¥55,000 (tax included)
• - CESTA Shoulder Bag S 2WAY: ¥47,300 (tax included)
• - CESTA Small Tote Bag: ¥42,900 (tax included)

For a closer look at the new mini tote bag and the refreshed CESTA collection, visit the online store today.

Note: The new collection will also be available in HIROFU stores nationwide starting January 2, 2026. Please check individual store hours as they may vary.

Learn More

Visit our online store: HIROFU Online Store
Follow us on Instagram: @hirofu_official
Connect with us on LINE: LINE

Brand Philosophy

HIROFU champions a brand concept that revolves around simplicity, minimalism, and a contemporary approach. Since its founding in 1978, the brand has consistently delivered high-quality products that not only capitalize on exquisite material textures but also aspire to be cherished timeless pieces, ensuring lasting enjoyment for our customers.

Company Overview

• - Name: HIROFU Co., Ltd. (a subsidiary of World Group)
• - Representative: Yoshiko Sasaki
• - Location: 5F KD Minami Aoyama Building, 3-1-31 Minami Aoyama, Minato, Tokyo 107-0062
• - Corporate Site: World Corporate Site
• - Official Online Store: World Group Official Store