#Japan #Tokyo #Zoff #EXILE #STUDIO SEVEN

Zoff and EXILE: A Stylish Collaboration Returns

The renowned eyewear brand Zoff is set to release the second collaboration collection with EXILE's performer NAOTO's brand, STUDIO SEVEN. This exciting new collection, titled "Zoff｜STUDIO SEVEN," will be officially launched on June 6, 2025, across all Zoff stores and on the official Zoff online store. Prior to the launch, sneak peeks and early reservations will be available starting May 22, 2025.

The "Zoff｜STUDIO SEVEN" collection draws inspiration from NAOTO's love for eyewear that spans various decades, blending vintage and modern styles. This collection emphasizes the message "WARDROBE FOR A BETTER TOMORROW" in its designs, reflecting the notion that eyewear is not just functional but can be a fashionable accessory. The new range significantly expands the variety of sunglasses that were popular in the last collection, offering a selection of eyewear suitable for both classic and trendy styles.

Collection Details

The collection features a total of 40 unique pieces - 6 glasses styles in 18 variations and 8 sunglass styles in 22 options, priced from ¥9,900 to ¥14,400 for glasses and ¥11,100 to ¥13,300 for sunglasses, all including set lens costs. Each piece comes with an exclusive original case and cleaning cloth.

Additionally, for customers purchasing from the "Zoff｜STUDIO SEVEN" collection, an exciting campaign will take place from May 22 to June 22, 2025. Buyers will have a chance to win signed posters by NAOTO, making this a special opportunity for fans and eyewear aficionados alike.

In conjunction with the release, a pre-sale will occur at Zoff's Tokyo Dome City store starting June 3, 2025, coinciding with three days of performances by the J SOUL BROTHERS at the Tokyo Dome.

Product Highlights

The following are some standout styles from the collection:

• - STYLE.01: Casual American classic inspired frames, easy to wear with various outfits, priced at ¥9,900.
• - STYLE.02: The luxurious yet comfortable "Rubaten" series featuring minimalist designs, available for ¥11,100.
• - STYLE.03: An eye-catching combination frame of plastic and metal with a trendy clear color design, priced at ¥14,400.
• - Sunglasses Collection: A range showcasing vibrant designs and colors that capture Tokyo's street culture, with prices starting from ¥11,100.

One exciting addition is the web-exclusive phototropic sunglasses, a first in this collaboration, priced at ¥12,200.

Details and Accessories

Each frame effortlessly features motifs associated with STUDIO SEVEN, adding a touch of uniqueness and attention to detail. The collection includes special packaging featuring the iconic "Caution Logo" on the original case and a cleaning cloth, symbolizing the brand's identity. Furthermore, web purchases will come with a limited edition cleaning cloth pouch.

About EXILE and STUDIO SEVEN

EXILE NAOTO's journey began in 2007 when he joined the J SOUL BROTHERS and later became a member of EXILE. He co-founded STUDIO SEVEN in 2015, aiming to merge his passion for music, fashion, and dance into a unique brand experience that is now gaining recognition both domestically and internationally. The collaboration with Zoff reflects NAOTO’s commitment to making fashion accessible, inviting everyone to express their style through eyewear.

For more information and to check the latest updates, visit Zoff’s official promotional page at Zoff Official.

Shopping Information

• - Launch Date: June 6, 2025
• - Preorder Start: May 22, 2025, at 11 AM
• - Pre-Sale at Tokyo Dome Store: June 3, 2025, at 11 AM

Contact Zoff’s Customer Support at 0120-013-883 for inquiries and online assistance.

Embark on this stylish journey with Zoff and STUDIO SEVEN, where sunglasses and eyeglasses are more than just accessories—they're a statement.