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KAIGI GROUP Forum: A New Era of Marketing

The upcoming KAIGI GROUP Forum, organized by Senden Kaigi, is set to take place on February 17 and 18, 2026, in Tokyo. With participation surpassing 800 attendees, even those unable to commit to both days have the opportunity to customize their experience by selecting specific sessions that align with their interests.

In today’s ever-evolving marketing landscape, simply relying on advertisements has proven increasingly ineffective. The forum aims to tackle this challenge by restructuring marketing insights through the lens of consumer touchpoints. Attendees can engage in three notable sessions designed to provide different perspectives on modern marketing strategies:

1. Manufacturer's Sales Channel Strategies

Date and Time: February 17, 10:30 AM - 11:45 AM
Target Audience: This session caters to marketing professionals in manufacturers engaging with or considering D2C (Direct-to-Consumer) or direct sales models. If you're looking to redefine sales channels not merely as distribution points but as meaningful consumer contact points, this session is tailor-made for you.

2. Video Strategy in the Age of Short Videos and UGC

Date and Time: February 17, 1:10 PM - 2:25 PM
Target Audience: Those aiming to harness short videos and User-Generated Content (UGC) strategically rather than as standalone tactics will benefit from this session. If you're feeling challenges in designing video content that integrates brand videos, advertisements, and social media, join us for insights and solutions.

3. Experience-Based Marketing Leveraging Real Spaces

Date and Time: February 17, 2:35 PM - 3:05 PM
Target Audience: This session is ideal for stakeholders who feel the limitations of differentiation through digital strategies alone. Explore innovative marketing techniques that maximize real-life experiences to create compelling connections with consumers.

Reevaluating Consumer Touchpoints

In an era where consumer information access is dispersed through advertisements, social media, e-commerce, and in-store experiences, the complexity of the purchasing and brand understanding processes is growing. In this environment, optimizing individual strategies is not enough. Businesses must focus on how and where to meet consumers—a fundamental theme that can significantly influence marketing outcomes.

Event Overview

• - Event Name: KAIGI GROUP Forum
• - Dates: February 17 (Tuesday) and February 18 (Wednesday), 2026
• - Time: 10:00 AM to 6:00 PM (Tentative)
• - Venue: TODA HALL & CONFERENCE TOKYO, a 7-minute walk from JR Tokyo Station Yaesu Central Exit
• - Organizer: Senden Kaigi Co., Ltd.
• - Fees: Free
• - Expected Participants: Over 1,000

For inquiries regarding the forum, please contact:
Senden Kaigi Forum Secretariat
Email: [email protected]
Hours: Weekdays 10:00 AM - 6:00 PM (Excludes weekends and holidays)

About Senden Kaigi

Founded in 1954, Senden Kaigi has multifaceted operations stemming from the publication of its monthly magazine 'Senden Kaigi.' Its offerings include publishing, education, events, awards, and consulting services. Through its portfolio of specialized magazines such as 'Senden Kaigi,' 'Hansoku Kaigi,' 'Kouhou Kaigi,' 'Brain,' and 'Kankyou Business,' along with the management of the web media platform 'AdverTimes.,' Senden Kaigi disseminates the latest trends and practical knowledge in marketing, creativity, and environmental affairs. Additionally, it emphasizes nurturing the next generation of talent, educating approximately 100,000 participants annually.