Experience the Luxury of Live Sea Urchin at Our Annual Founding Festival!

Experience the Exceptional at the Live Sea Urchin Festival

Get ready for a culinary event like no other! Starting September 11th and running through our celebrated annual founding festival, Neo Emotion invites you to indulge in our Live Sea Urchin Festival across twelve delightful sushi restaurants. As a brand that stands tall on the principle of spreading food culture from Yokohama to the rest of the world, we are determined to bring you the finest ingredients and dishes.

Why Sea Urchin?

Sea urchin, often referred to as 'uni', is considered a delicacy globally known for its creamy texture and unique flavor. However, recent environmental changes and rising costs have made it increasingly difficult to secure this gourmet product. This autumn, we are thrilled to announce that we have established premium sourcing channels, allowing us to showcase high-quality sea urchin for your enjoyment. This exclusive event is a token of our gratitude to our loyal customers, presenting exceptional value and an irresistible lineup of dishes.

Featured Dishes

Prepare your taste buds for an unforgettable array of delectable sea urchin dishes paired with luxurious toppings:

- Live Sea Urchin and Tuna Belly Nigiri: ¥1,360 (tax included ¥1,496)
- Live Sea Urchin and Squid Gunkan: ¥840 (tax included ¥924)
- Live Sea Urchin and O-Toro Gunkan: ¥1,360 (tax included ¥1,496)
- Hokkaido Nigiri (featuring Sea Urchin, Scallop, and Botan Shrimp): ¥1,360 (tax included ¥1,496)

In celebration of our founding festival, we are also presenting special Red and White Festive Dishes:

- Botan Shrimp (one piece): ¥750 (tax included ¥825)
- Snow Crab: ¥750 (tax included ¥825)
- Fresh Whale: ¥590 (tax included ¥649)
- Fugu Assorted: ¥590 (tax included ¥649)
- Fugu Shirako: ¥590 (tax included ¥649)

Don’t miss our eye-catching Instagram-worthy Side Dishes:

- Thick-cut Tuna Belly Cutlet with Sea Urchin and Salmon Roe: ¥1,055 (tax included ¥1,160)
- Spiced Tuna Tail Fried: ¥590 (tax included ¥649)

Note: The Live Sea Urchin Festival dishes will be available until stocks run out. Weather conditions may also affect availability.

Our Locations

You can enjoy these special offerings at the following locations:

- Maguro Donya Miura Misaki Port Yokohama Porta (Yokohama, Kanagawa)
- Maguro Donya Miura Misaki Port Marui Family Mizokuchi (Kawasaki, Kanagawa)
- Maguro Donya Miura Misaki Port Ueno (Taito, Tokyo)
- Maguro Donya Miura Misaki Port Megumi Shibuya Hikarie (Shibuya, Tokyo)
- Maguro Donya Megumi Shin-Yokohama Gourmet Street (Yokohama, Kanagawa)

...and many more locations!

Additionally, we're pleased to announce that our Hon-Maguro Cutting Show is back! A monthly tradition, we showcase a premium 40kg domestic tuna, uncut and fresh, sent directly to our restaurants without ever being frozen. This is your chance to witness the artistry of our skilled chefs as they cut and serve a variety of rare tuna portions. This is more than just sushi; it’s an engaging sushi spectacle!

This unparalleled experience attracts food enthusiasts and families alike, so don’t miss out on the chance to partake in the magic of the Hon-Maguro Cutting Show.

About Neo Emotion

Founded on April 5, 1996, Neo Emotion Inc. is based in Yokohama, Kanagawa. We proudly operate gourmet revolving sushi restaurants and seafood izakayas, with our first venue, Maguro Donya Miura Misaki Port, established in 2001. Our establishments focus on providing highly-skilled sushi chefs and a blend of traditional yet modern dining experiences. Every restaurant features more than 30 different kinds of fresh fish, emphasizing our commitment to quality and innovation in Japanese cuisine. For our staff, we have developed a 90-day Sushi Artisan Development Program, ensuring that each employee gets hands-on experience in sushi making, instilling pride and accomplishment in their craft, which we define as the spirit of Shokunin.

We plan to expand our offerings further, including the opening of Maguro Donya Second Generation Marujou by December 2025, focusing on using underutilized fish and contributing to the revitalization of the Japanese fishing industry.