#USA #Loop Media #Velocity Media #Digital Out-of-Home #Holland

Velocity Media's Partnership with Loop Media

In a significant development within the digital advertising landscape, Velocity, A Managed Solutions Company, has announced a strategic collaboration with Loop Media Inc. This partnership allows Velocity to expand its advertising sales capabilities across approximately 10,000 venues, significantly enhancing its digital out-of-home (DOOH) network to exceed 50,000 locations.

Velocity Media specializes in a wide array of technology solutions, particularly voice, data, and connectivity services, along with operating and monetizing digital signage and advertising networks. Through its latest agreement with Loop Media, a prominent player in the DOOH space, Velocity aims to solidify its position as a leading provider of advertising solutions that are vital for omnichannel marketing campaigns.

Loop Media’s Unique Offerings

Loop Media is well-known for its curated streaming content, including music videos and entertainment programs, designed specifically for businesses. Their extensive network covers locations such as bars, retail stores, salons, healthcare facilities, and corporate offices. This variety of venues allows brands to target audiences in a truly engaging way.

Jon Niermann, the founder of Loop Media, remarked on the vital investment that Velocity has made in expanding the DOOH segment. He noted that this collaboration is not only set to enhance their operational capacity but also broaden advertising opportunities for clientele through the vast platform that Loop Media offers.

Rapid Expansion and Impressive Network Reach

With the addition of Loop Media to its portfolio, Velocity Media is now able to offer advertising solutions across key verticals likened to bars and restaurants, healthcare environments, and independent retail sectors. The venue distribution is inherently advantageous, as it allows for larger, comprehensive campaigns that reach diverse consumer demographics.

Velocity's ad sales network is robust, with significant representational volumes: 22,000 venues in the food and beverage sector and 9,000 in healthcare alone. Furthermore, the company has strategically built high-indexing audience networks, which include categories like travelers and sports enthusiasts, collectively totaling over 47,000 targeted viewers.

Joe Ross, the Chief Commercial Officer of Velocity Media, expressed the company’s excitement about scaling its network. This partnership enables them to streamline the process for brands and advertisers, providing a consolidated means to engage consumers across multiple types of DOOH venues.

The Future of Digital Advertising

This partnership marks a critical milestone in Velocity’s commitment to enriching its media solutions. By synergizing with Loop Media's expansive network, Velocity enhances its ability to create high-impact advertising campaigns that cater to varied audience segments in multiple locations.

The digital advertising sector is poised for remarkable growth as brands pivot towards more engaging and effective marketing strategies. Velocity's expanded scale reflects its dedicated approach toward enabling brands to connect with their audiences meaningfully, harnessing the full power of the DOOH medium. This collaboration signifies an essential step forward in enhancing the advertising landscape, making DOOH an integral part of modern brand strategies.

For additional information about Velocity Media and their services, visit www.velocitymsc.com.

In conclusion, as the dynamics of advertising evolve, partnerships like that of Velocity Media and Loop Media are paving the way for innovative and effective advertising landscapes, ensuring that brands can reach their audiences effectively through a finely tuned strategy in the vibrant DOOH sector.