STōK Cold Brew Coffee Brings Hollywood Magic to Wrexham AFC and the Big Game

The Bold Return of STōK Cold Brew Coffee

STōK Cold Brew Coffee is making waves this year during America’s largest football event by partnering with Welsh football club, Wrexham AFC. As an official stadium sponsor, STōK is not only reintroducing its bold beverages but also infusing the energy of Hollywood into the traditional fervor of American football.

A Star-Studded Collaboration

The innovative campaign features none other than actor and dancer Channing Tatum, who has been enlisted by the co-owners of Wrexham AFC, Ryan Reynolds and Rob McElhenney, to serve as a choreographer for the team’s goal celebration dances. Set to the iconic tune "Gonna Make You Sweat (Everybody Dance Now)" by C+C Music Factory, the new advertisement is designed to ramp up the excitement around Wrexham AFC and engage fans with a mix of sport and entertainment.

In a colorful display that showcases the prowess of STōK Cold Brew, Tatum encourages the players to elevate their performance and celebrations, offering a glimpse of how the right fuel can energize athletes.

“When Rob and Ryan asked me to help their team master the art of the celebration dance, I knew I had to accept the challenge,” Tatum reflected about the collaboration. He further emphasized the value of STōK's cold brew in ramping up the energy levels necessary for such challenges.

Wrexham AFC’s Unique Spot in Football

Wrexham AFC, founded in 1864, holds the title of the oldest club in Wales and the third oldest professional football team in the world. The club has an illustrious history, having won the Welsh Cup 23 times, and now, with high-profile ownership, is seeking to further its reach by aiming for the Premier League. This unique partnership with STōK Cold Brew lays a strong foundation for the club as it revitalizes its traditions while embracing modernity.

In 2024, the club made headlines by showcasing its mascot, Wrex the Dragon, and this year, the vibrant character of Channing Tatum promises to deliver even more excitement to fans. Through this blend of entertainment and sporting courage, STōK aims to create a buzz surrounding the Big Game like never before.

As Tatum hails from the entertainment industry, the link to Wrexham AFC allows him to bridge both worlds, inspiring fans to recognize how important performance, confidence, and enthusiasm are in both sports and life.

The Bigger Picture

Brittney Polka, Vice President of Ready to Drink Beverages at Danone North America, shared insight into the partnership's significance. She stated, "If athletes have shown us anything this year, it’s the art of top-notch football celebration dances—and those kinds of moves require a bold brew!" This statement encapsulates the heart of the collaboration, elucidating how much STōK wants to resonate with fans and athletes alike during such pivotal moments of celebration.

The advertisement is set to stream on FOX Sports and the official NFL app on February 9, 2025, promising to deliver a celebration that fans will not want to miss.

Conclusion

As STōK Cold Brew Coffee continues to redefine traditional boundaries in sports marketing through creative partnerships, its collaboration with Channing Tatum and Wrexham AFC is a testament to its commitment to energy and boldness. Whether you are a fan of football or simply enjoy a good cup of cold brew, the upcoming Big Game has an enticing blend of entertainment and sports waiting for you, ensuring every moment keeps the excitement and energy flowing long after the last whistle is blown. Follow STōK on social media to stay updated on what's next, and experience the vibrant journey that lies ahead with this daring brew.