BARE NOTE STUDIO Unveils Revamped Logo and Websites for illy Stays

On December 25, 2025, BARE NOTE STUDIO (BNS), a pioneering company based in Shibuya, Tokyo, specializing in group accommodations through its unmanned hotel brand "illy Stays," celebrated its 8th anniversary with a complete overhaul of its logo and websites. This refresh is aimed at enhancing brand recognition and providing crucial information to investors, partners, and potential employees.

With this redesign, the corporate logo now emphasizes improved visibility and scalability while retaining the essence of creativity that the company stands for since its inception. The previous hand-drawn symbol has been replaced by a simple yet elegant black typography, symbolizing BARE NOTE's commitment to continuously creating value.

Corporate Identity Transformation

The new corporate logo maintains the playful handwriting style in "BARE NOTE," reflecting the company's roots and creative spirit while adopting a more refined design. The future-oriented design allows flexibility for upcoming business expansions. The corporate website has transformed into a critical tool for increasing transparency regarding the company’s operations in hotel development, real estate regeneration, and creative endeavors. Visitors can now find timely information on the NEWs page, featuring updates on events, media appearances, and internal policies, making it easier for stakeholders to stay informed and assured.

Website Overhaul for illy Stays

The illy Stays website has also undergone a significant redesign, emphasizing the brand's unique world and the joy of choosing accommodations. The new site now features a slider format to showcase the diverse room designs visually. Each hotel detail page includes comprehensive information about amenities and local attractions, aided by a newly implemented map function for an enriched user experience.

To deepen the concept behind illy Stays, a dedicated concept page shares the stories behind the interiors, materials, and art found in each location. This commitment to storytelling is part of BARE NOTE STUDIO's broader strategy to create a memorable and valuable experience for each guest.

Special Promotion and Future Goals

In celebration of the website launch and as a token of gratitude to loyal customers, BARE NOTE STUDIO is offering a limited-time coupon valid for use on reservations made through the official website. Customers can enjoy a discount of ¥5,000 on their stay with the code RENEWAL8TH. This promotion highlights the company’s initiative to encourage new bookings while allowing guests to experience the redesigned virtual and physical spaces of illy Stays.

BARE NOTE STUDIO operates under the vision of designing life-changing moments and engages in hotel development, real estate regeneration, and creative businesses. The company believes in the power of space to affect people's lives positively. With an ambition to further enhance the hospitality experience, they aim to weave the charm of local areas into their hotel offerings, aspiring to restore Japan's status as a premier travel destination.

Moreover, the company's dedication to rejuvenating underutilized real estate continues to address pressing property challenges in Japan. By transforming these assets into profitable hotels, BARE NOTE STUDIO works towards achieving a sustainable balance of social and economic value, continuously delivering spaces that enrich the community and enhance quality of life.

For more information, visit the corporate homepage at BARE NOTE STUDIO and check out the new illy Stays site at illy Stays. Connect with us on Instagram at @illi_stays or contact [email protected] for inquiries.