#Japan #Tokyo #Dental Health #SCO Group #Oral Life Project

Introduction to the Oral Life Project

The SCO Group, headquartered in Chiyoda, Tokyo, is taking a significant step towards promoting oral health with the launch of the Oral Life Project. This initiative aims to raise awareness about the importance of preventive dental care and its connection to overall health. By collaborating with dental professionals, the project aspires to spread valuable information on dental care practices throughout Japan.

Background of the Initiative

Recent findings from the Japanese Ministry of Health, Labour and Welfare's survey underscore alarming statistics about dental health. While the occurrence of dental caries (cavities) in younger populations is decreasing, nearly half of all age groups are found to suffer from periodontal diseases. Shockingly, the survey also revealed that approximately 42% of people have not visited a dentist within the past year. Such statistics highlight the urgent need to promote dental check-ups to maintain both oral and systemic health. Research conducted in 2004 indicates that regular dental maintenance significantly influences the long-term retention of teeth. Therefore, the Oral Life Project was created to educate the public about the importance of preventive dentistry and dental maintenance.

Objectives of the Project

The primary goal of the Oral Life Project is to encourage more people to visit dental clinics regularly, ultimately contributing to both oral health and an extended healthy lifespan for the population.

Activities of the Project

1. Information Dissemination: The Oral Life Project will launch a dedicated website featuring expert-reviewed articles that provide accessible insights regarding dental health, specific conditions, and preventive practices. This platform aims to make dental information easily understandable for the general public.

2. Nudge Theory Implementation: A research initiative will explore utilizing nudge theory to enhance patient re-visit rates to dental clinics. The goal is to encourage individuals to make regular dental visits, even in the absence of discomfort, thereby fostering a culture of preventive care. The project will employ SCO Group's personalized messaging tool, Pay Light CX, to gently influence patient behavior through environmental cues and informative prompts rather than coercion.

Launch and Leadership

The Oral Life Project officially commenced on June 4, 2025, under the leadership of a diverse group of experts:

• - Dr. Teppei Tsukiyama (Chief Dental Director, Tsukiyama Dental Clinic): A graduate of Kyushu University, Dr. Tsukiyama has trained extensively in oral surgery and implantology both in Japan and the United States. He specializes in periodontics and aesthetic dentistry, focusing on evidence-based practices.

• - Dr. Keisuke Inoue (Director, I Dental Clinic): Coming from a long lineage of dental professionals, Dr. Inoue has been a pioneer in preventive dental care practices. His clinic focuses on early intervention strategies to promote healthy oral functions from childhood.

• - Dr. Masaki Takebayashi (Guest Professor, Aomori University): Dr. Takebayashi specializes in behavioral economics, researching how to motivate people toward healthier choices in dental care. He is a prolific writer and has made significant contributions to public understanding of health behaviors.

About SCO Group

SCO Group is committed to enhancing public health through technology. With a vision to create longevity through advanced medical solutions, SCO Group provides innovative products like Pay Light to encourage preventive dental practices. Through operational improvements and support for dental professionals, they strive to create an environment conducive to high-quality care.

Company Profile

• - Company Name: SCO Group
• - Vision: Creating a future where everyone can live healthy well beyond 100 years.
• - Headquarters: JP Tower 18F, 2-7-2 Marunouchi, Chiyoda, Tokyo 100-7018, Japan
• - Established: March 22, 2013
• - Representative: Yusuke Tamai
• - Business Areas: Medical tech, data insights, payment services, medical equipment leasing.

For more information, visit SCO Group's website or their official YouTube channel.