Pura and Pantone Unveil a Limited-Edition Scent Inspired by 2026's Color of the Year
Pura x Pantone: Cloud Dancer Fragrance Launch
In a groundbreaking collaboration, Pura, renowned for its innovative home fragrances, joins forces with Pantone to introduce a limited-edition fragrance inspired by the 2026 Color of the Year—Cloud Dancer. This exclusive scent, launched on December 4, 2025, encapsulates the essence of serenity and renewal. By merging artistry and technology, Pura brings the calming energy of Cloud Dancer to life, creating an aromatic experience designed to help users unwind and reconnect with their senses.
The Essence of Cloud Dancer
Cloud Dancer, designated as PANTONE® 11-4201, reveals a soft, billowy white that evokes feelings of clarity and peace. According to Mara Dumski, Pura's Chief Fragrance Experience Officer, scent and color share a powerful connection in influencing emotions.