#Japan #Tokyo #Toranomon #West Coast Brewing #Hop Dude

WCB The Room: A New Themed Experience in Toranomon

A creative ambiance is set to flourish in Tokyo as "West Coast Brewing" (WCB) announces the grand opening of its flagship store, "WCB The Room," at the Toranomon Althea Tower in August 2025. The establishment, named with the idea of being a 'room for play,' aims to be a perfect combination of craft beer, live music, and Tex-Mex dining, offering city workers a leisurely escape to enjoy a drink any time of day.

Craft Beer, Music, and Culinary Artistry

At "WCB The Room," guests will find an extensive selection of 20 different types of draft beers, all meticulously curated for the experience. The menu focuses on creative Tex-Mex dishes that have been crafted with beer pairing in mind, allowing patrons to relish flavors that resonate with each sip. This inviting atmosphere leverages its location within a bustling office district, welcoming guests to unwind for lunch or enjoy an afternoon drink.

The establishment features a dedicated DJ booth supported by high-quality sound equipment, creating an unparalleled auditory experience that captivates visitors. Adding a visual flair, the walls are adorned with vibrant murals created by renowned artist "KAC," showcasing the stories of WCB's original character, "Hop Dude," featured on their beer labels. In essence, the venue embodies the theme of play, where adults can freely indulge in eating, drinking, and enjoying live music throughout their visit. Additionally, a showcase displaying over ten types of canned beers will be available, catering to take-out customers as well.

Background of the Location

The "Toranomon Althea Tower" serves as a cornerstone of a major urban redevelopment project led by Nittetsu Kowa Real Estate Co., located in the heart of Toranomon. This state-of-the-art complex features 38 floors above ground and 2 below, providing diverse facilities to support both business and lifestyle needs. Nestled in an internationally vibrant area populated with embassies and foreign companies, the Althea Tower reflects a commitment to fostering a workspace and lifestyle that embraces variation and adaptability. The synergy between the tower's mission and WCB's inventive approach to creating a lively space contributed to this exciting venture.

Store Details

• - Store Name: WCB The Room
• - Opening Date: August 15, 2025
• - Location: 1F, Toranomon Althea Tower, 2-2-3 Toranomon, Minato-ku, Tokyo
• - Access: 3-minute walk from Toranomon Station (Tokyo Metro Ginza Line), 2-minute walk from Toranomon Hills Station (Hibiya Line)
• - Business Hours: Lunch 11:00 AM – 2:30 PM / Dinner 5:00 PM – 11:00 PM
• - Closed: Sundays (starting in September)
• - Official Instagram: @wcb_toranomon

About West Coast Brewing

Established in July 2019, West Coast Brewing started its journey in Shizuoka, in the fishing port town of "Yumototsu." The brewery occupies a renovated processing facility designed by the owner, who is also an architect, and makes use of high-quality natural groundwater for brewing. WCB aims to create exceptional craft beers that reflect the styles of the United States, the owner’s homeland and the heart of craft brewing culture. With a rich aroma of hops, the brewery continuously releases 2-3 new varieties each week, ensuring excitement for craft beer enthusiasts.

For more information, visit the official website or check out the online shop. You can also connect with them on Instagram @wcbshizuoka.