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Vital Interaction’s Latest Study on Patient Communication

In a significant advancement in healthcare communication, Vital Interaction has announced the release of Part 2 of its comprehensive study, titled "Understanding Patient Expectations: Bridging Generational Gaps in Healthcare Communication." Conducted in collaboration with the Center for Generational Kinetics (CGK), this report sheds light on patient communication preferences and frustrations among different generations, including Gen Z, Millennials, Gen X, and Baby Boomers.

The findings reveal some alarming statistics that should concern healthcare providers:

• - 72% of patients indicate they would consider leaving a provider if communication is lacking before or after their visits.
• - 86% believe that having seamless, technology-driven interactions reflects a provider’s genuine care for their needs.
• - Gen Z and Millennials are nearly twice as likely as Boomers to expect features like AI-driven assistants, chatbots, and personalized video communications.

Key Highlights of the Report

The study uncovers several critical themes regarding the communication landscape in healthcare:

1. Frustrations due to Unmet Needs: The report emphasizes that inconsistent outreach results in significant frustration and can lead to patient attrition. Many patients expressed discontent at not receiving timely information regarding their healthcare.

2. Technological Comfort Across Generations: Different age groups show varied preferences for communication channels. While older generations may prefer traditional phone calls, younger generations are inclined towards digital interactions, including messaging apps and chatbots.

3. AI’s Role in the Future of Care: There’s a growing expectation among patients for the integration of AI in their healthcare journey. Younger generations are particularly enthusiastic about the potential for more personalized care facilitated by technology.

Ben Chapman, the CEO of Vital Interaction, commented on the study’s significance, stating, "These findings highlight a critical aspect of our mission at Vital Interaction. By engaging in a patient-centered approach, healthcare providers can build trust, enhance patient engagement, and ultimately improve health outcomes."

How to Access the Report

Understanding Patient Expectations: Bridging Generational Gaps in Healthcare Communication is available for free download on Vital Interaction’s website. This accessible resource aims to equip healthcare practitioners with the insights necessary to adapt their communication strategies effectively.

About the Study

Vital Interaction’s survey involved 1,000 U.S. patients, capturing diverse attitudes that span across gender, generation, and visit types. The detailed methodology of the study can be found in the accompanying white paper.

About Vital Interaction

Recognized as a leader in the realm of patient-communication technology, Vital Interaction serves over 13,000 providers, sending out 40 million personalized messages each year. Their innovative Smart List Engine makes use of appointment, clinical, and billing data to conduct targeted outreach that enhances patient engagement and retention.

About the Center for Generational Kinetics

The Center for Generational Kinetics is a premier research firm specializing in generational studies. Their research helps organizations transform insights into actionable strategies across generational divides.

This study represents a pivotal step towards transforming healthcare communication and setting new standards for how providers interact with patients across various age groups, ultimately leading to better healthcare experiences for all.