#Japan #Tokyo #Ninja #San-X #Sumikko Gurashi

Sumikko Gurashi's New Ninja Theme

San-X Co., Ltd., based in Chiyoda, Tokyo, is set to launch a brand new theme from its popular series Sumikko Gurashi, showcasing the characters as adorable ninjas! Starting in late April 2026, fans can look forward to a range of new items that will be available nationwide in retail stores and online shops.

The Story Behind the Ninja Theme

In this enchanting new series, our shy character Tokage expresses a common concern: "What if everyone knows I'm a dinosaur?" To face this worry, Tokage begins ninja training, hoping to become stealthier. As he practices, his friends gather around, and together they play at being ninjas, with Tokage embracing his newfound skills in hiding. This delightful scenario not only adds fun to the characters’ adventures but also showcases their relatable insecurities.

A Treasure Trove of Unique Merchandise

The new Sumikko Gurashi ninja lineup includes:

• - Plush Toys: Adorably designed, these stuffed versions of our favorite characters dressed as ninjas are sure to charm fans of all ages.
• - Ninja-Themed Stationery: From shuriken motifs on notepads to cute pens, every item brings joy to stationery lovers.
• - Fabric and Home Goods: Themed sewing products feature traditional Japanese patterns, making them perfect souvenirs and gifts.

This lighthearted ninja series isn't just a treat for fans at home; it's also an excellent choice for tourists looking for unique and charming Japanese souvenirs.

Highlighted Products from the Ninja Series

Here are some standout items you can expect:

• - Memo Pads ($3.85 each, tax included)

- Available in four adorable designs, each memo pad contains 80 pages.

• - Index Holder (5 Pockets) ($4.95 each, tax included)

- Comes with an index feature to keep your documents organized.

• - Shaky Memo Pads ($3.63 each, tax included)

- Available in a variety of cute designs, perfect for notes and reminders.

• - Mascot Ballpoint Pen ($15.40 each, tax included)
• - Tissue Pouch ($27.50 each, tax included)
• - Handkerchief ($14.30 each, tax included)

- Made from 100% cotton for an elegant touch.

• - Tote Bag with concealment features ($33.00 each, tax included)

This incredible variety offers something for everyone, whether it’s for personal use or as gifts for friends and family.

What is Sumikko Gurashi?

Created in 2012, Sumikko Gurashi embodies the unique experiences of many people who often feel more comfortable in the corners of cafes or on transport. The characters are not just cute; they showcase a blend of gentle humor and relatable narratives that resonate with a wide audience. With their quirky perspectives on everyday life, these characters have carved a niche in the hearts of fans in Japan and beyond.

Stay Updated!

For the latest and greatest about Sumikko Gurashi, including updates on the ninja theme and other character news, be sure to check:

• - Official Sumikko Gurashi Site
• - San-X Online Shop
• - Twitter for instant updates on products and events.

About San-X

San-X is revered for creating over 1,000 original characters that bring joy to fans around the world through various products, events, and media. With characters like Rilakkuma and Totoro panda, their delicate blend of cuteness and humor keeps people returning for more.

Stay tuned for the exciting arrival of the Sumikko Gurashi ninja series and prepare to fall in love all over again with these charming characters!

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