#United States #Nashville #Breast Cancer #ArchWell Health #Pink Letter Project

ArchWell Health Champions Breast Cancer Awareness

ArchWell Health™, a prominent name in national healthcare focused on primary care for seniors aged 60 and above, has officially declared July 15 as the inaugural 'Pink Letter Project Day'. This initiative, named the 'Pink Letter Project', aims to heighten awareness and encourage early breast cancer screenings amongst women, particularly the over 60 million women in the United States fitting this demographic.

Breast cancer remains a pressing concern, especially for older women, as the risks tend to escalate with age. Research indicates that early detection significantly enhances treatment outcomes. Alarmingly, data from 2022 shows that around 25% of women aged between 50 to 74 in the U.S. are not current on their mammograms, missing screenings within the past two years. Given this age group constitutes about 60 million women, roughly 15 million may not be receiving timely breast cancer screenings, which poses a critical health risk.

Several barriers contribute to this concerning statistic, including lack of health insurance, insufficient accessibility to healthcare providers, and other societal factors such as job loss, transportation hurdles, and social isolation. Additionally, many women tend to postpone scheduling their mammograms until October, coinciding with National Breast Cancer Awareness Month, only to find that many screening centers are fully booked until year-end. Such delays can result in them opting out of screenings entirely.

To combat these challenges, ArchWell Health’s 'Pink Letter Project' promotes timely screenings and encourages members to book their mammograms in advance, alleviating the rush that typically occurs in October. Enhancing screening rates is crucial in the broader effort to lower breast cancer mortality rates, which aligns well with ArchWell Health's mission to enhance the quality of life for older adults through top-tier primary care services.

Dr. Judith Ford, the Chief Medical Officer at ArchWell Health, stated, "Mammograms are essential and honestly the most accessible method for detecting breast cancer in its early and most treatable stages. I cannot stress enough the importance of scheduling mammograms during the summer months to avoid the rush that often prevents timely screenings. Today marks the launch of our annual 'Pink Letter Project' which aims to simplify the screening process for our members, friends, and families."

As a part of the 'Pink Letter Project', ArchWell Health is sending personalized letters adorned in the signature pink hue symbolizing breast cancer awareness to its members due or overdue for their mammograms. These letters serve multiple purposes: they inform women about the critical nature of breast cancer screenings, guide them on how to schedule their mammograms easily, provide details about nearby screening centers, and address frequently asked questions. Furthermore, they include a personalized order form that members can take to their scheduled appointments.

Additionally, ArchWell Health Centers across the nation will provide custom-postmarked postcards associated with the 'Pink Letter Project'. These postcards are designed to allow members to create personal notes to encourage their loved ones to get their mammograms before Breast Cancer Awareness Month begins. Starting from July 15 and continuing until October 31, the centers will also organize various social and educational events as part of the project.

For those interested in learning more about ArchWell Health or becoming a member, visit archwellhealth.com.

About ArchWell Health

ArchWell Health™ is dedicated to enhancing the lives of seniors through high-quality primary care. With a model that features longer appointment slots, in-house lab testing, same-day scheduling, and community-focused social activities, members can experience the difference that personalized care can make. Conveniently located in various neighborhoods, ArchWell Health is committed to providing a supportive environment for adults aged 60 and above. The company serves Medicare Advantage members in multiple states, including Alabama, Arizona, Arkansas, Colorado, Florida, Kansas, Missouri, North Carolina, Nevada, Nebraska, and Oklahoma. More information is available on their website, archwellhealth.com.