Valvoline Global Operations Partners with FIFA Women's World Cup Brazil 2027
Valvoline™ Global Operations proudly announces its role as an official partner of the FIFA Women's World Cup 2027 in Brazil. The announcement underscores Valvoline's longstanding commitment to promoting sportsmanship and celebrating athletes who inspire and lead the way for future generations of football fans and players. Valvoline, renowned for being the original motor oil, will collaborate with U.S. Women's National Team star midfielder, Rose Lavelle, who will act as the brand ambassador during the tournament.
The partnership with FIFA captures Valvoline’s dedication to innovation and performance, echoing the relentless spirit of athletes like Lavelle. Jamal Muashsher, the President and CEO of Valvoline Global, expressed his enthusiasm, stating, "The FIFA Women's World Cup 2027 will highlight extraordinary talents and inspire generations to pursue their dreams through football, transcending cultures and borders. This partnership reflects our belief that progress is driven by originality, which is evident in the athletes pushing boundaries and blazing their own trails. We’re excited to celebrate the determination and performance that fueled the remarkable growth of women’s football worldwide."
Taking place in Brazil from June 24 to July 25, 2027, the tournament will welcome 32 teams from six continents, marking a historic milestone as the first FIFA Women’s World Cup hosted in South America. This sponsorship builds on Valvoline’s earlier success as a partner during the FIFA Men's World Cup 2026, as they look to engage with fans across the Americas and Europe through various promotional activities to be announced in the coming months.
Rose Lavelle, who hails from the Cincinnati area, embodies Valvoline’s spirit of originality deeply rooted in its 160-year legacy. Her creativity and fearless playing style have made her one of the most celebrated players of her generation. As she unites fans throughout the tournament, Lavelle’s partnership with Valvoline is particularly significant as the company embarks on an exciting chapter with its new global headquarters established in Cincinnati.
"Lavelle's journey from Cincinnati to becoming a world-class footballer illustrates the values we cherish at Valvoline—talent, determination, and an unwavering commitment to excellence," added Muashsher. "Partnering with an athlete whose roots align with our principles of striving for more and pushing limits exemplifies our brand ethos. Together, Valvoline Global and Lavelle will celebrate all athletes, innovators, and trailblazers whose individuality and passion continue to transform sports and inspire the next generation."
Valvoline™ Global is dedicated to fueling the next generation of mobility through innovation, serving customers in over 140 countries with more than 80,000 distribution points. With a rich heritage, Valvoline leads the charge in developing sustainable automotive solutions and enhancing performance for vehicles of all kinds. The company is poised to redefine the future of mobility and beyond, partnering with its parent company, Aramco, to drive unprecedented product innovation and sustainable business solutions on and off the road. Stay updated on Valvoline's initiatives by following them on platforms like Instagram, Facebook, and LinkedIn.
Through this partnership with the FIFA Women's World Cup Brazil 2027, Valvoline aims to not only elevate the game of football but also foster a culture that values diversity, originality, and the relentless pursuit of greatness. As the tournament approaches, fans can look forward to thrilling matches and initiatives aimed at promoting women's football globally.