Leica Camera Teams Up with Formula 1® for Special Edition Q3 43 Release

A Collaboration That Embodies Excellence


The iconic brands Leica Camera and Formula 1® have forged a remarkable licensing partnership that celebrates both photography and high-speed motorsport. On October 20, 2026, they will unveil the special edition Leica Q3 43 Formula 1® Edition, a camera designed to capture the essence of both worlds. The launch event at the Leica Store and Gallery will feature notable personalities in the world of motorsport, including Formula 1 presenter Ariana Bravo and 2009 FIA Formula 1® World Champion Jenson Button. Alongside the camera, a stunning exhibition showcasing 26 motorsport photographs by Italian photographer Callo Albanese will immerse attendees in the thrill of Formula 1.

Designed for Aesthetics and Performance


This edition of the Leica Q3 43 embodies craftsmanship that reflects the values common to both brands: precision, teamwork, and an unwavering quest for excellence. The camera features remarkable touches such as a wireless charging handgrip made from carbon fiber, a soft-release button with unique carbon inlay, and a thumb rest designed to enhance user experience. Its visual appeal is enhanced by a non-slip Microvelour covering inspired by the texture of racing steering wheels.

Materials That Speak to Innovation


The strategic application of carbon fiber, a material synonymous with motorsports for its superior rigidity and light weight, is particularly notable. This was a deliberate choice aimed at harmonizing visual aesthetics and tactile experience. Each component, from the handgrip to the buttons, is designed to ensure comfort while maintaining the professional look essential for any photographer, especially in active settings like racetracks.

Merging Artistic Vision with Motorsport


This special edition camera isn’t just about style; it significantly enhances the photographic experience with features ideal for capturing the fast-paced dynamics of motor racing. The APO-Summicron 43 f/2 ASPH. lens offers a resolution that closely aligns with human perception, allowing photographers to seize pivotal moments without unnecessary adjustments. Coupled with a speedy autofocus system and advanced video capabilities, the Q3 43 Formula 1 Edition is engineered for exceptional performance in demanding environments.

A Unique Visual Identity


The Formula 1 'Leica Look' has been meticulously crafted to resonate with the vibrant atmosphere of motorsport, offering higher contrast and enhanced color saturation in images. This unique setting is exclusively available through the Leica FOTOS App, allowing immediate application while shooting and visible in the viewfinder. This integration demonstrates the partnership’s commitment to combining technological innovation with the emotional engagement of sports photography.

Availability and Pricing


Available for purchase starting October 20, 2026, the Leica Q3 43 Formula 1® Edition can be found at all Leica Stores, the Leica Online Store, and selected specialty retailers. The retail price is set at $9,950, positioning it as a premium offering for photography enthusiasts and motorsport fans alike.

About Leica Camera


Leica Camera AG is renowned globally for its high-quality cameras and lenses, establishing a tradition of excellence and innovation. The company’s expansion into mobile imaging, alongside its legacy in premium optics, cements its position as a leader in the field of photography. With headquarters in Wetzlar, Germany, and a dedicated commitment to promoting photographic culture, Leica continues to inspire both professional and amateur photographers worldwide.

About Formula 1®


Dating back to 1950, Formula 1® stands as the pinnacle of motor racing and has developed into a global phenomenon, attracting millions of spectators each year. As a part of its commitment to thrilling motorsport action, Formula 1 engages in strategic partnerships that enhance the connection between technology and sportsmanship, reflected vividly in this collaboration with Leica Camera.

This partnership not only bridges the worlds of photography and motorsport but also represents a shared philosophy of precision, dedication, and artistry. Whether on the racetrack or behind the lens, both brands exemplify what it means to capture the perfect moment.

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