#Japan #Tokyo #Sauna #Suntory #Yumi Kawai

Suntory Unveils New TV-CM with Yumi Kawai

In an exciting new campaign, Suntory has announced the launch of its latest TV commercial for Suntory Draft Beer, featuring the charming Yumi Kawai. The new spot, titled "Ayumi’s Days Off," will begin airing nationwide in Japan on Saturday, October 24. The commercial also features narration by Ryunosuke Kamiki, adding an engaging touch to the visual narrative.

The concept behind this new campaign emphasizes the refreshing aspects of Suntory Draft Beer, designed to be both satisfying and easy to drink. The commercial aims to capture the essence of a high-quality product that you can enjoy in your daily life. In this particular narrative, Yumi plays the role of Ayumi Konno, a dedicated young employee working at a produce market. The depiction of a serene sauna experience offers viewers a glimpse into the refreshing moments associated with enjoying Suntory Draft Beer.

A Refreshing Sauna Experience Captured on Screen

The storyline unfolds with Ayumi relishing a luxurious sauna experience beneath a clear autumn sky, set in a tranquil garden environment. The sensational moment when she first immerses her feet in a cold plunge pool filled with revitalizing water is a highlight, prompting her to exclaim, "Oh! That’s cold!" This catchy tagline is complemented by soothing narration that encourages viewers to leave their worries behind and simply relish the moment.

As she relaxes in the cool water, the audio morphs to include the sounds of nature, enhancing the feeling of rejuvenation that accompanies the consumption of Suntory Draft Beer. "In that moment, Ayumi is revitalized" encapsulates the experience, drawing a parallel between the refreshing qualities of the beer and the sensations felt during a sauna.

In the subsequent scenes, after rejuvenating in the sauna, Ayumi enjoys a Suntory Draft Beer while lounging on a recliner under a blue sky. The ad cleverly ties the refreshing taste of the beer to the uplifting experience, concluding with her satisfied sigh, “Wow!” This captures a perfect blend of relaxation and enjoyment that accompanies a sip of the brew.

Behind the Scenes: Crafting the Perfect Sauna Experience

The filming took place in a unique barrel sauna, located in a private garden setting. This particular sauna experience was entirely new for Kawai, who openly admitted to being a sauna enthusiast. Preparations for the shoot included spending time in a sauna leading up to the filming day, thus ensuring she was familiar with the environment. The sauna’s design allowed for an immersive experience, with soft heat and fragrant wood contributing to an authentic sauna atmosphere.

Kawai was thoroughly absorbed in the sauna experience, even during breaks from filming. The serene ambiance, complete with the sounds of the outdoors, lent an organic feel to the scenes, capturing her genuine expressions as she found tranquility in the moment.

The filming crew used drones to gather aerial shots, enhancing the visual storytelling and emphasizing the connection between Kawai and the natural surroundings, creating a visually Dynamic experience.

Taking a Refreshing Sip of Suntory Draft Beer

The final scenes, where Kawai enjoys a well-deserved drink after a long day of shooting, capture a genuine moment of relaxation. As she took her first sip of Suntory Draft Beer, the timing of a light breeze playfully tousled her hair, adding to the natural feel of the scene. The crew erupted in applause, signaling a successful take, further solidifying the positive atmosphere during the shoot.

In an interview following the filming, Kawai expressed her excitement about being able to film in such an idyllic sauna setting. She reflected on her love for saunas, sharing her thoughts on the best practices for sauna experiences and the importance of plunging into cold water as part of the ritual. "I've come to realize how crucial it is to properly enjoy the cold plunge after a sauna session. That feeling is pure bliss!" she noted.

Conclusion: A Delightful Pairing of Sauna and Beer

As viewers prepare to see the new Suntory Draft Beer commercial, the delightful pairing of the sauna experience with a refreshing beer is sure to resonate with many. The imagery of Kawai embracing nature's beauty while enjoying a corner of the world dedicated to relaxation encapsulates the campaign's core message. It serves as a reminder of life's simple pleasures found in moments of relaxation, especially when paired with a crisp, refreshing Suntory Draft Beer.

To catch a glimpse of the new commercial, you can view it on the official Suntory website or on their YouTube channel. Here's the link to watch: 15-Second Spot and 30-Second Spot. Celebrate the season with the revitalizing sensations of Suntory Draft Beer and perhaps be inspired to indulge in your own sauna experience this autumn!