#Japan #Tokyo #Giftee #corporate gift #Back Office DXPO

Giftee to Exhibit at Back Office DXPO 2026

Event Overview
Giftee, a leading player in the e-gift platform sector based in Tokyo, is excited to announce its participation in the 5th Back Office DXPO Tokyo 2026, scheduled for August 18-19. This event focuses on enhancing efficiency in back-office operations through digital transformation. Giftee aims to showcase its innovative Corporate Gift service, designed to foster and strengthen relationships between companies and their clients, partners, and employees.

What is Corporate Gift?
Since October 2022, Giftee has been providing a dedicated service for Corporate Gifts, which are intended for B2B interactions, including seasonal greetings and enhancing engagement through marketing strategies. The service accommodates a variety of gifting scenarios, such as welcome gifts for new employees, birthday gifts, and rewards for service anniversaries. Businesses are increasingly utilizing these gifts to nurture relationships and enhance employee satisfaction.

Giftee is also broadening its gift offerings beyond digital options to encompass high-quality items and experiences, as well as corporate-branded merchandise known as Swag®. This expansion comes in response to growing market demand, with over 10,000 projects implemented by May 2026 across diverse industries and applications.

New Solutions on the Horizon
In September 2024, Giftee will introduce a new solution within its Corporate Gift service, focused specifically on the employee benefits sector. Known as giftee Benefit, this program will provide a streamlined experience for managing and redeeming points for digital gifts. By 2025, this foundation will be upgraded to offer a comprehensive benefits program that allows employees to purchase digital gifts at a discount and utilize a coupon app without limitations on usage. This customization capability ensures that companies can design unique interventions that cater to their employees' diverse needs.

Why Attend DXPO 2026?
The 5th Back Office DXPO is an opportunity for Giftee to connect with HR and benefits managers responsible for corporate welfare programs. At the event, Giftee will provide demonstrations of the giftee Benefit system and showcase practical applications for improving employee engagement through corporate gifting.

Attendees will see live sessions with real service screens, examples of Swag® items, and ways to enhance welfare systems within their organizations. The event offers a platform for potential collaborations and exchanges of innovative ideas.

Event Details:

• - Date: August 18 (9:30 - 17:30) & August 19 (9:30 - 16:30)
• - Location: Tokyo Big Sight, West Hall 1-3
• - Giftee Booth: West Hall 2, Booth 10-84
• - Entry Fee: 5,000 yen (free with pre-registration)
• - Registration Link: DXPO Registration

Looking Ahead
With a mission to create a more connected society through the power of gifting, Giftee continues to invest in improving B2E market trends. The company is committed to innovating gift content, tools, and options to expand the reach of digital gifting in corporate settings.

About Giftee
Giftee operates under the corporate mission of creating a society that thrives on human connections through gifts. Since its inception, the company has developed various services including casual gift services, business-oriented e-gift systems, and solutions aimed at resolving community challenges. With a robust platform for facilitating e-gift transactions, Giftee is poised to lead the industry.

For more information about the event or to explore Giftee's Corporate Gift solutions, please visit our Corporate Gift page or contact us at [email protected].