#Japan #Care Bears™ #Shinjuku #FEILER #FLUFFY LAND

The Highly Anticipated Return of Care Bears™ Pop-Up Store FLUFFY LAND

The beloved Care Bears™ pop-up store, FLUFFY LAND, is making a grand return from February 21 to March 2, 2026, at the B1F of Lumine Est Shinjuku, right in front of Aoyama Flower Market. This year, the pop-up promises to be even more exciting with special collaboration products featuring the renowned brand, FEILER, known for its exquisite German textile craftsmanship.

Location and Exclusive Offerings

FLUFFY LAND will appear in a prime location directly connected to Shinjuku Station’s Central East exit, immersing visitors in an adorable world high above the clouds. The highlight of this event will be the exclusive collaboration item - a handkerchief designed with cheerful characters from Care Bears™, which sold out on the PLAZA online store within hours. This charming handkerchief, adorned with Cheer Bear and star motifs, showcases a palette that is sure to catch the eye. Made from FEILER’s signature chenille fabric, it's perfect for personal use or as a delightful gift.

Handkerchief Pricing

• - Hanky Towel Price: 2,970 yen (tax included)

In addition to this, visitors can revel in the popular trend of “jewelry layering” that has taken the Gen Z crowd by storm. Guests will find a variety of customizable pouches and charms that allow them to express their individuality based on their mood or desired character persona. Combining messages from different bears creates a one-of-a-kind decoration tailored to each visitor.

Exclusive Pop-Up Store Giveaways

To enhance the shopping experience, FLUFFY LAND will offer exclusive, non-sale novelty items. Among these, they present an exceptional premium gift for early shoppers visiting the store. A limited edition slide mirror ball chain will be given to the first 300 customers who spend over 5,000 yen (tax included). This special item can be paired with the limited pouches and charms available in-store, adding to the playful “jewelry layering” trend.

Shopping Bag Details

Guests will also receive exclusive shopping bags featuring the special FLUFFY LAND design with their purchases. Note that shopping bags are free and the number given will be limited to the number of items purchased.

Meet Cheer Bear at the Greeting Event

On February 21st, there is a delightful opportunity for fans and families to meet Cheer Bear in person. This special greeting event is perfect for sharing moments with family and friends, ensuring a memorable experience for all. Event details can be found on the official Care Bears™ social media channels.

Event Outline

• - Location: PLAZA Lumine Est Shinjuku
• - Date: February 21, 2026

Please be aware that the schedule and content of the events are subject to change without prior notice. Depending on circumstances, tickets may be distributed for crowd management.

About the Care Bears™

Since their introduction in 1982 as consumer products and greeting cards, the Care Bears™ have become one of the most cherished lifestyle brands worldwide, spawning various television series and feature films. Residing in the world of Care-a-lot, these bears embody messages of love, compassion, and friendship, inspiring multiple generations of fans.

The Care Bears made their debut in special TV programs in 1983 and 1984, leading to a long-running animated series and a successful cinematic trilogy between 1985 and 1987. Recently, they have been revitalized through Netflix with the CGI animated series Care Bears & Cousins beginning in fall 2015, followed by Care Bears: Unlock the Magic in 2019, reflecting a fresh look and storyline.

With over 40 years of global influence, Care Bears continue to flourish as a multi-generational brand with a robust presence in retail and an enthusiastic fan base. Their consumer-first approach and evergreen appeal have solidified them as a strong force across pop culture, consumer products, and digital gaming sectors.

About Cloudco Entertainment

Cloudco Entertainment, a subsidiary of IVEST Consumer Partners, specializes in family and children’s entertainment. They are the proud owners of iconic lifestyle brands including Care Bears™, Holly Hobbie, and many others. Cloudco develops and produces multi-platform entertainment franchises designed to captivate fans young and old, offering cherished products and experiences.

For more information on Care Bears™, visit: https://www.plazastyle.com/contents/charapla/carebears

All prices are inclusive of tax. Product images are representations. Content of this release may change without prior notice. If using any images, please include copyright notice.

Care Bears™ and related trademarks: TM & © 2026 Those Characters From Cleveland, LLC. Used under license by PLAZASTYLE.