#United States #New York #Actum #Tom Ford #Charlotte Blechman

Former TOM FORD CMO Charlotte Blechman Joins Actum

Actum, one of the fastest-growing strategic consulting agencies, recently announced the addition of former TOM FORD Chief Marketing Officer, Charlotte Blechman, to its team. This strategic move aims to cultivate a new consultancy focused on luxury, fashion, and lifestyle. The establishment of this consultancy reflects Actum's commitment to furthering its high-impact advisory capabilities in various sectors.

Kirill Goncharenko, Co-Founder and Managing Partner of Actum, expressed his enthusiasm, stating, "Actum is built around recruiting senior leaders with deep experience and perspective. Charlotte brings an exceptional understanding of luxury, fashion, and lifestyle brands and how they operate at the intersection of culture, creativity, and business. We are delighted to welcome her to Actum's senior leadership team."

Blechman comes with a wealth of knowledge accrued over nearly thirty years in the marketing and communications sector, especially within prominent luxury brands. Her most recent role at TOM FORD International involved overseeing global brand strategy across fashion, beauty, eyewear, and timepieces, reporting directly to Tom Ford himself. Her impressive career also includes leadership roles at Barneys New York, Gucci Group, and Yves Saint Laurent, where she spearheaded major campaigns, flagship openings, and philanthropic efforts.

Blechman recently acted as a consultant for alice + olivia, holding the title of Chief Brand Officer and Head of New Business Development. Beyond brand leadership, she has acquired deep advisory and governance expertise, a crucial skill set that has seen her assist companies during growth spurts, transformations, acquisitions, and times of reputational turmoil.

Her experience encompasses a broad spectrum of areas including executive advisory, enhancing customer experience, crafting omnichannel narratives, global market expansion, brand rejuvenation, and prompting organizational change.

Highlighting her vision, Blechman noted, "In the luxury space, enduring value is created when brand, culture, reputation, and business strategy are aligned at the highest level. After three decades of working with some of the world’s leading luxury fashion houses and retailers, I am excited to focus on building a global luxury and lifestyle advisory platform. This platform will be centered around exceptional talent, selective acquisitions, and long-term value creation. I look forward to collaborating with Kirill Goncharenko and the talented team at Actum."

About Actum

Actum is designed to tackle intricate challenges faced by clients worldwide. They specialize in a multitude of areas including strategy, management, execution, communication, government relations, narrative development, digital and social media, advocacy mobilization, and public opinion research. Actum prides itself on providing clients with experienced advisors, who are leaders in their respective fields of government, media, business, advocacy, and technology. This commitment ensures that clients receive exceptional value and measurable outcomes.

For more information on Actum, visit www.actumllc.com.