#Japan #Osaka #SALONIA #youth support #Beauty Experience

SALONIA's Award-Winning Initiatives

SALONIA, a minimalistic beauty appliance brand under I-ne Co., Ltd., based in Osaka, has recently been awarded the Youth Support Encouragement Award at the 11th Corporate Volunteer Awards hosted by the Tokyo Volunteer and Citizen Activity Center. This recognition highlights SALONIA's commitment to bridging the beauty experience gap for young people.

SALONIA's Mission and Vision

The brand is built on the mission of creating a society where everyone can live positively and authentically through beauty. It actively provides self-care opportunities to individuals facing various challenges using their long-standing products, including hair dryers and hair straighteners. Through these efforts, SALONIA aims to enhance not only personal grooming but also self-esteem and overall well-being.

By collaborating with non-profit organizations, SALONIA goes beyond mere product donations. They leverage their employees' expertise to deliver workshops and introduce their business operations, striving to create a society where anyone, regardless of age or background, can shine in their own unique way.

Collaboration with Kids Door

To tackle issues of child poverty in Japan, SALONIA partnered with the certified NPO Kids Door to hold a workshop called "CREATE YOUR BEAUTY by SALONIA" in November 2024 for second-year high school students preparing for graduation and career paths. This workshop focused on discovering one's unique beauty through the art of hairstyling.

The workshop featured a hairdresser who overcame a difficult family background and achieved their dreams as a speaker. Their role was to address the students' concerns, such as not knowing what hairstyle would be appropriate for interviews or lacking opportunities to experience beauty. By teaching them how to set their hair using straighteners, the students were able to enhance their confidence.

Moreover, the hairdresser shared personal experiences to inspire the students, reinforcing the message of hope as they navigate significant life transitions.

Expanding Support for Women

Not stopping there, SALONIA is broadening its activities to include a Career Support Project for women facing economic and familial challenges. This initiative, organized by the Showa Welfare Association, will include training sessions in July and August 2025. These sessions will offer content related to hairstyling and grooming techniques designed to help women highlight their inherent charm during interviews.

In addition to these programs, SALONIA has made enormous contributions by donating a total of 1,317 items across 76 locations through partnerships with the Tokyo Benevolence Bank and the Osaka City Council for Social Welfare. This continuous effort demonstrates the brand's commitment to enhancing the beauty experience for all.

Conclusion

With the recognition from the Corporate Volunteer Awards, SALONIA signifies not only the importance of beauty in self-expression but also the company's role in supporting communities in need. By implementing these initiatives, SALONIA is not just a beauty brand; it is a force for positive change in society. Their ongoing endeavors ensure that young people and women are empowered to discover and embrace their unique beauty in whatever environment they find themselves in.