#USA #Detroit #Comerica Bank #Detroit Lions #Alternatives For Girls

Comerica Bank Launches Major Initiative for Detroit Community

In an exciting initiative benefiting the Detroit community, Comerica Bank has teamed up with the Detroit Lions for their third annual collaboration, specifically aimed at supporting Alternatives for Girls (AFG). The campaign, called "Double The Impact," aims to raise significant funds for homeless and at-risk girls and young women in Detroit. The Lions are encouraging local supporters to contribute, and to kick off this campaign, Comerica Bank has already committed a donation of $17,500.

Transforming Lives and Building Community

As part of their ongoing commitment to community engagement, Comerica's donation is not just a financial contribution; it symbolizes a pledge to uplift the most vulnerable members of society. The partnership reflects Comerica's dedication to making a difference, particularly as the bank celebrates its 175th anniversary.

Steve Davis, President of Comerica Bank Michigan Market, shares the bank's vision: "Alternatives For Girls has uplifted young women who face challenges and need critical resources for over 35 years in Detroit. Together, we continue to champion change, fostering a community where everyone has the opportunity to succeed."

Since its establishment, AFG has focused on providing safe shelter, mentoring, educational support, and other essential resources aimed at empowering young women. This year, the campaign aims to match donations up to $100,000, with all proceeds going directly to AFG to help them achieve their mission.

Previous Achievements and Future Goals

Historically, the combined efforts of the Lions and Comerica Bank have successfully raised over $400,000 for local charities through the My Cause My Cleats initiative, which allows NFL players to wear custom cleats representing chosen causes. During this year's campaign, players will sport these personalized cleats during their game against the Green Bay Packers on December 5th.

Roxanne Caine, vice president of the Detroit Lions Foundation, remarked on the profound impact of such initiatives: "Through My Cause My Cleats, we take meaningful action that extends beyond the game, and this partnership is a testament to our commitment to creating lasting change and supporting the girls and young women in our city."

Long-Term Commitment to Social Causes

Comerica Bank has longstanding connections with AFG, having contributed over $146,000 since 2020 through various financial support channels. The partnership also enables AFG to build on its established programs that create safe havens for young women in need.

In addition to this current campaign, the Lions and Comerica have teamed up on an ongoing initiative known as the Comerica First Down Program. This initiative has provided approximately $148,000 to community partners since 2017, demonstrating the potential for sports organizations and financial institutions to drive impactful community service.

A Mission Rooted in History

Comerica Bank, having been a part of the Detroit landscape since 1849, prides itself on not just being a banking institution, but a community partner. Its legacy includes not only business banking but an unwavering commitment to community improvement and welfare.

By utilizing their platforms and resources in partnership with charitable organizations, both the Detroit Lions and Comerica Bank exemplify how corporate responsibility can play a transformative role in society. The upcoming campaign, along with its potential for monetary matching and increased community impact, emphasizes a commitment to the shared goal of making Detroit a better place for everyone.

Conclusion

The "Double The Impact" campaign is a shining example of how collaboration between sports and financial institutions can lead to substantial community enhancement. With the generous support of Comerica Bank and the Detroit Lions, local organizations like Alternatives For Girls can continue providing critical services to young women in Detroit, cultivating a future filled with potential and opportunity.