Exploring the Growth and Future Outlook of Matching Apps in Japan's Domestic Market

Overview of Japan's Matching App Market

In recent years, matching apps have emerged as a significant online service connecting individuals seeking romantic relationships or marriage through smartphones and computers. Users create profiles showcasing their photos and self-descriptions, allowing for message exchanges based on mutual consent. Increased safety measures, such as age verification and identity checks, have become a norm in the industry.

The domestic market for matching apps began expanding in the 2010s and gained traction during the COVID-19 pandemic, which established their widespread use. It's estimated that the market size will reach approximately 55 billion yen by 2024. Although the growth rate appears to be stabilizing, it remains robust, buoyed by local government initiatives supporting matchmaking and an increase in services catering to middle-aged individuals and those seeking remarriage. The role of matching apps as a societal infrastructure for dating is expected to strengthen further in the future.

Market Dynamics

Japan's matching app market is primarily driven by leading players like Eureka, known for operating the 'Pairs' platform, along with with and Tapple. The competitive nature of the market is such that platforms with a higher number of registrations gain a distinct advantage, leading to the gradual elimination of services with fewer users. As the pace of user growth slows, new entrants to the market are also decreasing, indicating a trend toward concentration of market share among top companies.

'Pairs' has grown into one of the largest services in Japan, enhancing functionalities and collaborations with local governments. Meanwhile, 'with' focuses on matching based on psychological and statistical analysis, while 'Tapple' emphasizes casual and immediate connections to differentiate itself from competitors. Furthermore, niche services catering to specific age groups or purposes are also becoming prominent, reflecting an evolving competitive landscape. It is anticipated that there will be a clear segmentation of services based on user intentions, leading to a more mature competitive environment.

Structure of the Report

The report provided by SVP Japan delves into various facets of the matching app market, structured as follows:
1. Definition of the market
2. Current market trends
3. Market size and forecasts
4. Market share analysis
5. Trends among participating businesses
6. Industry structure overview

Accessing the Report

The SVP market analysis report on matching apps is exclusive to SVP Japan members. Interested parties can join as members to gain full access to regular updates on market research reports, including quick research and custom projects. For inquiries regarding SVP Japan or membership details, please visit our website.

About SVP Japan

Founded in 1974, SVP Japan operates as a membership-based business information provider with the mission to make business intelligence more accessible. SVP members benefit from quick research and custom project research based on publicly available business information. With a network that spans over 40 countries, SVP Japan supports decision-making for member companies, predominantly among major corporations. In 2021, to facilitate business succession, the company underwent a reorganization to enhance governance and expand its information services, marking a new chapter in its history.