Vornado Realty Trust Unveils Innovative WorkMother Suite at 1290 Avenue of the Americas
Vornado Realty Trust Unveils WorkMother Suite
In an ambitious move to cater to modern work-life needs, Vornado Realty Trust has announced the launch of its flagship Work&Mother Suite at 1290 Avenue of the Americas, set to open in October 2025. This initiative aligns with National Breastfeeding Month and National Wellness Month, clearly demonstrating Vornado’s commitment to fostering inclusive and supportive environments for working parents.
Vornado's 1290 Avenue of the Americas is not just any office tower. With its 43 stories and a spacious 2.1 million square feet designed for top-tier office use, it was recently modernized with a robust $50 million investment. Now boasting LEED Gold certification, the building aims to redefine workplace wellness and enhance tenant experience.
The Significance of the WorkMother Suite
The WorkMother Suite stands out by providing a fully serviced and secure lactation space designed for privacy and comfort. This innovative approach signifies a shift towards greater consideration of the needs of working mothers in corporate environments. The suite will feature hospital-grade pumps and refrigeration, ensuring new mothers have all necessary amenities at their fingertips without the logistical burden of transporting equipment to and from the office.
Incorporating smart booking technology, users can privately and efficiently access the suite, adhering to regulations set by the PUMP Act. This level of service is unprecedented, creating a sanctuary where mothers can manage their lactation needs seamlessly during work hours. With studies showing that 90% of mothers using similar resources continue to breastfeed at six months, Vornado is taking a substantial step toward supporting their tenants in their parenting journeys.
Enhancing Workplace Wellness
The WorkMother Suite is part of Vornado's expansive WorkLife program at 1290 Avenue of the Americas. This program is designed to enrich tenant well-being and workplace satisfaction through initiatives aimed at enhancing productivity and personal health. Among its extensive array of amenities, tenants will also enjoy access to a newly established Wellness and Fitness Center, a landscaped outdoor terrace, and premium dining options, which collectively transform the work environment into a holistic ecosystem for well-being.
Glen J. Weiss, Executive Vice President – Office Leasing and Co-Head of Real Estate at Vornado Realty Trust, stated, "Our WorkLife program at 1290 is a testament to our commitment to create workplaces that elevate both performance and personal well-being. The WorkMother Suite is an integral extension of our 'Work Naturally' program, providing a thoughtful, accommodating, and high-quality solution for working parents that reinforces our position as a leader in the tenant-focused work environment."
Setting a New Industry Benchmark
By introducing the WorkMother Suite, Vornado positions itself uniquely in the commercial real estate sector, being among the few property owners to actively integrate high-quality lactation solutions into their core offerings. This initiative not only supports legal compliance and ESG objectives but also significantly enhances recruitment and tenant retention rates.
Jules Lairson, Co-Founder and COO of Work, echoed this sentiment, noting that providing tailored spaces for new mothers reflects a profound understanding of modern workplace dynamics. "Vornado has set the standard for how owners can address the needs of modern workplaces. By incorporating the WorkMother Suite, we ensure that mothers have access to spaces designed with dignity, privacy, and care at the forefront."
This investment symbolizes a growing recognition that workplaces must evolve to meet the needs of all their employees. By prioritizing wellness and support for working parents, Vornado Realty Trust is not only creating a better work environment but is also demonstrating that genuine care for employees can coexist with business performance. As this initiative unfolds, it will undoubtedly serve as a model for other firms seeking to enhance their workplace offerings and cultivate a more inclusive corporate culture.