#Japan #Fukuoka #TRYU #TRIAL

TRIAL's Online Expansion

TRIAL Holdings, a major player in the retail sector in Japan, is stepping up its efforts to expand its online supermarket, "TRIALネットスーパー" (TRIAL Network Supermarket). With plans to fully launch its services in Fukuoka Prefecture, the company is building on its recent successes in other areas, including a notable introduction in Sapporo scheduled for February 2026.

The group has been strategic in its approach, especially with the acquisition of Seiyu in 2025, which has allowed TRIAL to fuse expertise from both companies. This merger enhances their overall e-commerce capabilities, leveraging Seiyu’s rich experience in online supermarket operations and TRIAL's extensive store network and product offerings. As a result, a robust e-commerce infrastructure has been established to manage services from both "TRIALネットスーパー" and "西友ネットスーパー" (Seiyu Network Supermarket).

Recent Developments

The initial rollout of the TRIALネットスーパー in Sapporo features five stores that now cover nearly the entire city, leading to promising order volumes. Following this, the focus shifts to Fukuoka, where a comprehensive expansion plan is taking shape. By the end of May 2026, TRIAL plans to refresh its network with stores like TRIAL smart今宿店 and メガセンタートライアル福岡空港店 (Mega Center TRIAL Fukuoka Airport), among others. Additional service locations, including メガセンタートライアル中間店 and スーパーセンタートライアル東篠崎店, are set to receive online ordering capabilities soon, aiming for substantial coverage and enhanced accessibility for customers in Fukuoka City.

Customers in metropolitan areas who have found it challenging to access TRIAL stores due to their suburban locations will soon benefit from competitive pricing and an extensive array of products. This caters specifically to consumers who seek convenience amid their busy schedules.

Extensive Product Offerings

The TRIALネットスーパー promises over 13,000 product offerings, including fresh produce, prepared foods, beverages, and daily essentials. Additionally, their exclusive private label, "みなさまのお墨付き" (Minasama no Osumitsuki), is also available. With 24/7 ordering capabilities and six delivery slots each day, TRIAL is committed to aligning its services with the diverse lifestyles of its customers.

Amid rising demands for online grocery shopping due to recent climate challenges, including extreme heat, TRIAL and its subsidiary TRYU are poised to adapt and serve customers better than ever. Beyond Fukuoka, there are plans to extend TRIALネットスーパー to other regions in Kyushu, as well as to Kansai and Kanto areas, further leveraging the extensive TRIAL group network.

Moreover, the company is not just focusing on expanding its online supermarket offerings but is also looking into enhancing quick commerce and gift e-commerce capabilities, creating new opportunities in the digital retail space.

Service Features

• - Service Name: TRIALネットスーパー
• - Product Range: Approximately 13,000 items including fresh food, processed goods, beverages, and household essentials.
• - Convenience: Orders can be placed through smartphones or PCs at any time, with planned deliveries available in six two-hour slots during the day.
• - Easy App Interface: A dedicated app offering intuitive navigation for user-friendly shopping.
• - Loyalty Program: Points are rewarded at a ratio of 1 point for every ¥200 spent (excluding tax).

Pricing and Delivery

• - Minimum Order: ¥2,000 (excluding tax).
• - Shipping Fees: Free with orders over ¥5,000; otherwise, a ¥300 fee applies.
• - Payment Methods: Payments can be made using credit cards, and there are no membership fees.
• - Delivery Times: Flexible slots are available daily to maximize convenience.

In conclusion, with its innovative approach and rapid geographical expansion, TRIAL Holdings is set to redefine online grocery shopping in Japan, making it more accessible than ever for customers across the nation. Consumers can visit TRIAL Network Supermarket to learn more about these services.