Ginza's GINBIS Unveils a Tasty Lineup for Fall-Winter 2026
Ginza-based GINBIS Co., Ltd., led by CEO Shuji Miyamoto, is set to launch an impressive lineup of seasonal treats for the fall and winter of 2026, starting on September 7. This new collection will feature 31 products, including five new offerings under their popular brand.
The development theme for this season’s snacks is 'polarization of consumption,' continuing the trend initiated in 2025. GINBIS is keenly aware of the dual desires of consumers: the inclination to save in their daily lives while still wanting to indulge in occasional luxuries. To cater to these desires, the company is introducing both 'price-centric' and 'value-centric' products. Using their unique baking techniques and a two-step immersion method, GINBIS is proud to provide a variety of delightful options.
1. Shimichoco Corn:
- Available in four varieties, this popular snack has delighted consumers since 2003. The star-shaped corn puffs are infused with high-quality chocolate, showcasing GINBIS's pioneering immersion method. This dual-textured delight delivers a unique crunch and a moist finish, making it a favorite locally and abroad.
- Strawberry Flavor (Limited Edition): Available from October 5, 2026, this snack incorporates strawberry chocolate infused into light and crispy puffs, creating a delightful flavor fusion that excites the palate. Retailing at 370 yen (before tax) for a pack of four, it's perfect for on-the-go snacking.
- Matcha Latte Flavor (Limited Edition): Set to launch on January 25, 2027, this version features white chocolate and matcha for a harmonious blend enjoyed by all ages. With a similar price point and convenient packaging, it’s ideal for a warm winter treat.
- MASHIMASHI Cinnamon Sugar: Bringing in the churro trend, this snack combines white chocolate with crispy star-shaped puffs flavored with cinnamon, providing a satisfying crunch. It's health-conscious, integrating calcium to cater to family snacking needs, available from September 14, 2026.
- MASHIMASHI Chocolate Cinnamon Sugar: Another churro-inspired treat, featuring milk chocolate and paired with nutritional additives. Launched alongside its cinnamon counterpart, it's packaged in a colorful design appealing to young consumers.
2. Edamame Snacks:
- Baked Cheese Basil Flavor: Unlocking the natural essences of edamame, this non-fried snack retains a satisfying crunch. The cheese and herb combination delivers a indulgent taste experience suitable for any occasion. Set to hit stores on September 7, 2026, at 120 yen for a 38g bag.
3. GINZA RUSK:
- Tomodoki Strawberry Flavor: Full of sweet and sour notes from Tochigi strawberries, this chocolate snack merges sophistication with a touch of health-conscious elements, such as strawberry polyphenols. It is available starting September 7, 2026, likely retailing at 130 yen for 30g.
4. GINZA WAFFLE:
- Mini Caramel Butter Waffle: Adopting a traditional Dutch recipe, this mini version showcases butter with an indulgent caramel layer, designed for enjoyment with warm beverages. The official public launch is on September 28, 2026, with a retail price of 50 yen.
5. Cake Biscuits:
- Featuring innovative flavors like Mont Blanc and Strawberry Shortcake, these biscuits deliver a surprising blend of textures and flavors reminiscent of cake in a portable form, priced at 148 yen for 40g.
With a legacy of excellence and innovation in confectionery since 1930, GINBIS remains committed to providing joy through their snacks, employing advanced techniques while adhering to a philosophy of creating delightful experiences for their consumers. Keep an eye out as they roll out these tantalizing goodies throughout the fall and winter season of 2026!
Focus on Consumer Trends
The development theme for this season’s snacks is 'polarization of consumption,' continuing the trend initiated in 2025. GINBIS is keenly aware of the dual desires of consumers: the inclination to save in their daily lives while still wanting to indulge in occasional luxuries. To cater to these desires, the company is introducing both 'price-centric' and 'value-centric' products. Using their unique baking techniques and a two-step immersion method, GINBIS is proud to provide a variety of delightful options.
Featured New Products
1. Shimichoco Corn:
- Available in four varieties, this popular snack has delighted consumers since 2003. The star-shaped corn puffs are infused with high-quality chocolate, showcasing GINBIS's pioneering immersion method. This dual-textured delight delivers a unique crunch and a moist finish, making it a favorite locally and abroad.
- Strawberry Flavor (Limited Edition): Available from October 5, 2026, this snack incorporates strawberry chocolate infused into light and crispy puffs, creating a delightful flavor fusion that excites the palate. Retailing at 370 yen (before tax) for a pack of four, it's perfect for on-the-go snacking.
- Matcha Latte Flavor (Limited Edition): Set to launch on January 25, 2027, this version features white chocolate and matcha for a harmonious blend enjoyed by all ages. With a similar price point and convenient packaging, it’s ideal for a warm winter treat.
- MASHIMASHI Cinnamon Sugar: Bringing in the churro trend, this snack combines white chocolate with crispy star-shaped puffs flavored with cinnamon, providing a satisfying crunch. It's health-conscious, integrating calcium to cater to family snacking needs, available from September 14, 2026.
- MASHIMASHI Chocolate Cinnamon Sugar: Another churro-inspired treat, featuring milk chocolate and paired with nutritional additives. Launched alongside its cinnamon counterpart, it's packaged in a colorful design appealing to young consumers.
2. Edamame Snacks:
- Baked Cheese Basil Flavor: Unlocking the natural essences of edamame, this non-fried snack retains a satisfying crunch. The cheese and herb combination delivers a indulgent taste experience suitable for any occasion. Set to hit stores on September 7, 2026, at 120 yen for a 38g bag.
3. GINZA RUSK:
- Tomodoki Strawberry Flavor: Full of sweet and sour notes from Tochigi strawberries, this chocolate snack merges sophistication with a touch of health-conscious elements, such as strawberry polyphenols. It is available starting September 7, 2026, likely retailing at 130 yen for 30g.
4. GINZA WAFFLE:
- Mini Caramel Butter Waffle: Adopting a traditional Dutch recipe, this mini version showcases butter with an indulgent caramel layer, designed for enjoyment with warm beverages. The official public launch is on September 28, 2026, with a retail price of 50 yen.
5. Cake Biscuits:
- Featuring innovative flavors like Mont Blanc and Strawberry Shortcake, these biscuits deliver a surprising blend of textures and flavors reminiscent of cake in a portable form, priced at 148 yen for 40g.
Conclusion
With a legacy of excellence and innovation in confectionery since 1930, GINBIS remains committed to providing joy through their snacks, employing advanced techniques while adhering to a philosophy of creating delightful experiences for their consumers. Keep an eye out as they roll out these tantalizing goodies throughout the fall and winter season of 2026!
Topics Consumer Products & Retail）
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