Award-Winning Advertising: SALUK & CO. Celebrates OMMA Victory for Best Native Campaign

SALUK & CO. Triumphs at the 2025 OMMA Awards

In an impressive display of creativity and effective storytelling, independent advertising agency SALUK & CO. clinched the prestigious OMMA Award for "Best Native Campaign or Single Execution" during the 2025 ceremony. The agency, known for its dynamic approach to advertising, was recognized for its collaboration with Widow Jane Bourbon, a small-batch distillery located in Red Hook, Brooklyn.

The campaign effectively highlighted the unique story behind Widow Jane, showcasing the distillery’s commitment to quality and craftsmanship in spirit-making. With its roots deeply embedded in the local community, Widow Jane not only produces fine spirits but also contributes to the cultural fabric of Red Hook. By creatively narrating this journey, SALUK & CO. established the distillery as a modern classic, resonating well with both industry experts and consumers alike.

During the awards ceremony, held at the iconic Cutting Room in Manhattan, SALUK & CO. President, Peter Saluk, expressed gratitude to the team and the client. He emphasized the importance of collaboration in achieving compelling work, stating, "You can't do great work without great clients." This sentiment encapsulates SALUK & CO.'s ethos, as they strive to push boundaries and redefine conventional advertising. The campaign not only won against formidable competitors, including Goodby Silverstein & Partners and Direct TV, but also earned the agency a spot as a finalist for the "Best Content Marketing Campaign."

Established by Peter Saluk, who has an extensive background in corporate marketing at PepsiCo and Grey Advertising, SALUK & CO. has built a reputation for servicing clients across various sectors, particularly in consumer packaged goods (CPG), liquor, and hospitality. The agency prides itself on merging human creativity with cutting-edge technology, ensuring their campaigns do not just sell products but tell impactful stories that resonate.

The OMMA Awards, celebrating its 21st edition this year, recognized outstanding achievements across 58 categories in online media and marketing. The prestige of the awards lies not only in the recognition of large organizations but also in highlighting the talent and innovation at independent agencies like SALUK & CO. This victory marks a significant milestone in the agency's journey as it seeks to challenge industry norms and deliver award-winning campaigns that engage audiences effectively.

In an era where marketing needs to be more than mere advertisements, SALUK & CO. exemplifies how authenticity and a passion for storytelling can create lasting impressions. The agency's work with Widow Jane Bourbon stands as a testament to the power of narrative in advertising—an essential element that transforms brands from mere products into meaningful experiences.

To learn more about SALUK & CO. and explore their innovative projects, visit their official website.