MBK Wellness and Coach A Unite
2026-01-22 05:38:29

Strategic Partnership Between MBK Wellness and Coach A to Enhance Learning and Organizational Change

In a significant move aimed at transforming corporate training and organizational development, MBK Wellness, led by the visionary Katsumi Katsu, has entered into a strategic partnership with Coach A, headed by President Junichi Kakehashi. This collaboration is set to leverage the strengths and insights of both companies to enhance the efficiency and effectiveness of training programs and organizational change initiatives.

MBK Wellness has been a pioneer in the field of corporate education since its establishment in 1986. With over 600 corporate clients and more than 300,000 participants, the company has earned a reputation for its innovative learning solutions, including the recently launched "Manaran® Follow-Up Program." This program is designed to provide participants with continuous support to translate theoretical knowledge gained in training into practical applications in their daily work. By focusing on action planning, execution, reflection, and group coaching, MBK Wellness aims to ensure that learning does not become a transient experience but leads to real, ongoing behavior change.

On the other hand, Coach A has been at the forefront of executive coaching in Japan since its inception in 1997. The firm specializes in systemic coaching, emphasizing the importance of interpersonal relationships to drive organizational change. In 2023, Coach A launched its unique AI coaching solution called "Coach Amit," which integrates advanced artificial intelligence to provide tailored coaching experiences that cater to the specific needs of individuals and organizations. This innovative approach is designed to support swift and sustainable organizational transformation by providing continuous coaching to numerous employees.

The recent partnership between MBK Wellness and Coach A is particularly exciting as it promises to integrate Coach Amit into the Manaran® Follow-Up Program as an optional feature. This integration will allow program participants to engage in self-reflection and structured thinking at their own convenience, free from the constraints of time and location. Previously, participants were responsible for their own preparation for group coaching and self-assessment before and after the program. With the introduction of AI coaching prompts by Coach Amit, they can now reflect on their learning experiences more objectively and articulate their insights more effectively.

This collaborative effort signifies a commitment to nurturing a culture of continuous learning and development within organizations. By combining MBK Wellness's extensive training expertise with Coach A's transformational coaching methodologies, the partnership seeks to support not only individual development but also foster an organizational environment that values ongoing growth and change.

As the companies move forward, they aim to solidify their position as leaders in corporate education and coaching, making significant contributions to the improvement of workforce development across Japan and beyond. The integration of AI tools in coaching practices represents a significant evolution in how organizations approach training, making the process more interactive, insightful, and impactful.

Both MBK Wellness and Coach A are enthusiastic about the potential outcomes of this partnership, believing that it will not only enhance the learning experience but also empower employees to implement and sustain meaningful changes in their professional lives. The future looks bright for corporate training as these two innovative companies forge ahead together, committed to supporting learners on their journey toward professional excellence.

For more information about their innovative programs, you can visit the respective service pages: MBK Wellness Manaran Follow-Up Program x Coach Amit and Coach A Coach Amit.


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Topics Business Technology)

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