#United States #Reju #Rochester #Regeneration

Reju's New Regeneration Center in the U.S.

Reju, a prominent player in textile regeneration, has made a significant announcement regarding its first industrial regeneration facility in the United States. The chosen site is strategically located in Rochester, New York, marking a pivotal step in Reju's efforts to promote a circular textile economy worldwide. This facility is set to occupy 18.9 acres in the Eastman Business Park, and it is projected to regenerate an impressive equivalent of 300 million textile articles each year, preventing them from contributing to waste.

The plant's primary focus will be on recycling polyester, utilizing proprietary recycling technology developed in collaboration with Technip Energies and IBM Research. This innovative approach allows the conversion of on-site textile waste into high-quality recycled PET, significantly lowering the carbon footprint by 50% compared to virgin polyester. The material generated will not only serve as a raw resource for future manufacturing but will also showcase Reju’s commitment to sustainability.

In addition to environmental benefits, the new center aims to foster economic growth within the region. Governor Kathy Hochul emphasized the importance of such initiatives, stating that they align with New York's vision of creating well-paying jobs and supporting innovative projects that curb waste and protect the environment. The Reju facility is projected to create around 70 new jobs in Rochester, further enhancing the local economy.

Patrik Frisk, CEO of Reju, expressed pride in this development, noting that it signifies a major step towards sustaining a truly global circular economy. He stated, "This site selection is crucial for building a comprehensive global system. We are excited to bring sustainable manufacturing jobs to the Rochester community."

The Rochester center will play a fundamental role in expanding Reju's network of regeneration hubs, complementing existing facilities such as the Regeneration Hub Zero in Frankfurt and the newly selected site in Chemelot Industrial Park, Netherlands. This cohesive network underscores Reju's vision of transforming post-consumer textile waste into valuable resources.

Kodak, an influential company in the region, has welcomed Reju's initiative, noting the synergy between their operational capabilities and Reju’s waste-to-resource goals. Jim Moran of Kodak remarked, "We are excited to support Reju in their mission to eliminate textile waste, taking advantage of our unique infrastructure."

Through robust partnerships with global brands, factories, and waste aggregators, Reju ensures a transparent process from textile to textile, maximizing the potential of materials that otherwise would have ended up in landfills or incinerators. This approach not only contributes to a more sustainable future but also sends a strong message to the market that large-scale circularity is within reach.

In conclusion, Reju's investment in Rochester sends a clear signal regarding the transformative potential of textile waste management. As Frisk pointed out, the project exemplifies how intelligent investments can turn waste into opportunity, propelling the overall green economy and paving the way for a more promising future.

For more information on Reju's sustainable practices and future projects, visit reju.com.